L iving Works of Art
We don’t just sell fish. We sell wonder.
CONTENTS
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MISSION STATEMENT PROMOTION PLAN LOGO DESIGN STYLE SHEET STATIONERY
CONTENTS
12 STORE LOCATIONS 17 PRODUCTS 22 WEB DESIGN 26 ADVERTISING 33 INSTALLATION 38 EMPLOYEES
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MISSION STATEMENT
O
ur mission is to provide the highest quality aquariums, installations, and of course healthy and happy fish. OTTO’S stores have a great variety of fish to choose from as well as all the supplies one would need to set up their own personal aquarium. Outside of the store, OTTO’S has an expert team for aquarium installations and maintenance. OTTO’S only accepts fish from the most responsible of breeders and is passionate in making sure each fish is well accommodated in their new home and habitat. All OTTO’S employees are also the experts in fish care. If there is ever a problem or question anyone has about raising fish, Otto’s has the answer.
PROMOTION PLAN
T
he aim of our promotion plan is to demonstrate the quality and beauty of OTTO’S Fish Tank Installations. This will be acheived by constructing large public aquariums in strategic metropolitan areas. These setups would all being accompanied by a sign with nothing more than our logo and web address to generate intrigue. Secondly OTTO’S pet fish store, found in Downtown Long Beach, shall earn its own merit through its sale of healthy and happy fish as well as our helpful and eager store clerks who are experts in all forms of fish care.
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LOGO DESIGN
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STYLE SHEET
#fcb735
Fonts:
Distro Regular
#e0173d
#0074bb
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#d2def1
#000000
#626366
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Ubuntu
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CenturyOldStyle
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STATIONERY (246) 208-0902 1263 Mandan St. Long Beach, CA ottosfish@ottos.com ottos.com
Dear Dr. Avitia Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ac turpis egestas maecenas pharetra convallis. Nulla pharetra diam sit amet nisl suscipit adipiscing. Ullamcorper velit sed ullamcorper morbi tincidunt ornare massa. Neque viverra justo nec ultrices dui sapien eget. Sollicitudin tempor id eu nisl nunc mi ipsum faucibus. Elementum sagittis vitae et leo duis ut diam quam nulla. Tincidunt praesent semper feugiat nibh sed pulvinar proin gravida. Ullamcorper malesuada proin libero nunc. Neque egestas congue quisque egestas diam in arcu cursus euismod. Eleifend donec pretium vulputate sapien nec sagittis. Massa id neque aliquam vestibulum morbi blandit cursus risus. Tincidunt augue interdum v elit euismod in. Morbi enim nunc faucibus a pellentesque sit amet porttitor. Cursus mattis molestie a iaculis at erat pellentesque. Ac orci phasellus egestas tellus rutrum tellus. Aliquam purus sit amet luctus venenatis lectus magna. Pretium viverra suspendisse potenti nullam ac. Eget nullam non nisi est sit. Euismod elementum nisi quis eleifend quam. Placerat orci nulla pellentesque dignissim enim sit amet. Sed vulputate odio ut enim blandit. Ac felis donec et odio. Volutpat est velit egestas dui id. Etiam sit amet nisl purus in. Quam elementum pulvinar etiam non quam lacus. Mauris pellentesque pulvinar pellentesque habitant morbi tristique senectus. Eu volutpat odio facilisis mauris. Nibh venenatis cras sed felis eget velit aliquet sagittis id. Risus at ultrices mi tempus imperdiet nulla malesuada pellentesque elit. Feugiat scelerisque varius morbi enim nunc faucibus. Suscipit tellus mauris a diam. Mi quis hendrerit dolor magna. Ut ornare lectus sit amet est placerat in. Lacus sed turpis tincidunt id. Imperdiet massa tincidunt nunc pulvinar sapien et ligula ullamcorper. Ut tristique et egestas quis ipsum suspendisse ultrices. Tincidunt tortor aliquam nulla facilisi cras fermentum. Lectus sit amet est placerat in. Elementum pulvinar etiam non quam lacus suspendisse. Nec ullamcorper sit amet risus nullam eget felis. Commodo elit at imperdiet dui accumsan sit. Venenatis a condimentum vitae sapien pellentesque habitant morbi tristique senectus. Orci a scelerisque purus semper. Nisl suscipit adipiscing bibendum est ultricies integer. Et malesuada fames ac turpis egestas integer eget aliquet nibh. Id eu nisl nunc mi ipsum faucibus vitae. Nunc mi ipsum faucibus vitae aliquet nec. Id nibh tortor id aliquet lectus. In cursus turpis massa tincidunt dui ut ornare. Venenatis cras sed felis eget velit aliquet. Quis vel eros donec ac odio. Egestas quis ipsum suspendisse ultrices gravida dictum fusce. Eget mi proin sed libero enim. Dignissim cras tincidunt lobortis feugiat vivamus.
Chris Martin 1263 Mandan St. www.ottos.com (246) 208-0902
(321) 776-0860 chrismrtn@ottos.com
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STATIONERY 1263 Mandan St. Long Beach, CA
Dr. Avitia 2692 Rebecca Street Bakersfield, CA 93311
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STORE EXTERIOR
STORE LOCATIONS
STORE LOCATIONS
STORE INTERIOR
O
TTO’S flagship store acts as our headquarters. This makes it the
best place to display our best and sell our healthiest and most mature fish. Official OTTO’S starter sets are exclusively sold here as well.
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SHIPPING WAREHOUSE
STORE LOCATIONS
STORE LOCATIONS
AQUATIC PLANTS
J
ust outside our shipping warehouse is OTTO’S aquatic plant farm. Here each
specific plant is raised in its naturally required conditions and is carefully cultivated to be a living part of your aquarium.
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PRODUCTS
OTTO’S Fish Feed
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FISH CARE
Aquarium Filter
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APPAREL/ ACCESSORIES OTTO’S T-shirt
OTTO’S Cloth Bag
OTTO’S Swim Trunks
PRODUCTS
PRODUCTS
PROMOTIONS
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OTTO’S promotional Hydro Flask
OTTO’S promotional SEAC Scuba Goggles
PRODUCTS
OTTO’S promotional Rolex watch
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WEBSITE HEADER
1366 px
768 px
Living Works of Art
WEB DESIGN
520 px
Living Works of Art
WEB DESIGN
DESKTOP
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MOBILE
WEB DESIGN
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27 OTTO’S advertising campaign seeks realestate in luxury magazines such as Robb Report due to their generally wealthy and affluent subscription base
ADVERTISING
MAGAZINE AD
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PUBLIC AQUARIUM
ADVERTISING
ADVERTISING
BUS STOP
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BILLBOARD
ADVERTISING
ADVERTISING
SERVICE VAN
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INSTALLATION
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INSTALLATION
INSTALLATION
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INSTALLATION
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EMPLOYEES
EMPLOYEES
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EMPLOYEES
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