Holly Lundby

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TABLE OF CONTENTS 4-5... mission statement 6-7... promotional plan 8-9... Logo and Style Guide 12-13... stationery 14-15... storefront 18-23... products 24-27... merchandise 28-31... apparel 34-37... advertising 38-39... web

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mission statement COASTAL JEWELRY CO. IS a nonprofit. our ocean cleanup mission statement and advocacy mission is funded primarily by your product purchases.

We believe business can be a force for good and hope our model encourages others to pursue creative solutions to this global crisis.

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Promotional Plan -social media -billboards -catalogs promotional plan

-e-mail blasts -outdoor advertising -beach events

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COASTAL JEWELRY CO.

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FONTS USED:

LOVELO Helvetica Helvetica Bold COLORS USED: #f7eee7

#54beb4

#245270

#cceaec

#374e97

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stationary

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DOLPHIN BRACELET One out of every four species of dolphin is threatened with extinction.

PENGUIN BRACELET More than half of all penguin species are listed as threatened on the IUCN Red List.

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SHARK BRACELET 25% of shark species are currently listed as endangered, threatened, or near-threatened.

WHALE BRACELET Entanglement in fishing nets is the leading cause of whale deaths.

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SEA TURTLE BRACELET Six out of seven sea turtle species are endangered.

SEA OTTER It’s estimated that California’s southern sea otter population numbers just over 3,000 individuals.

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bus advertisment

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last page bitches