DAGGER
DAGGER Supply co..
Dagger Supply co. “Apparel by design”
Desgined & Created by Deana Tidwell
Table of CONTENTs
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Mission Statement
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Promotion plan
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Logo Design
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Marketing Plan
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Product Development
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Merchandising Apparel
24 Storefront 30 Ad Campaign 34
MMXVI Catalog
44 Advertising
Mission Statement
“Dagger Supply Co. is ‘apparel by design.’ We strive to not only bring our customers high quality and service, but also create art by focusing on precise cut, color, print, and most importantly design. We are a lifestyle for the creative soul. We are Dagger.”
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dagger
Promotion Plan
Our plan as a men’s streetwear company is to provide clothing to those who are not afraid to be creative and stand out. We provide merchandise to young men who live in a urban or creative setting. In addition, Dagger Supply Co. has ad campaigns, coupons, give aways, and etc. To help make this goal a reality we have set up a simple promotion plan. Our plan consists of: Product Development - Main store location - Apparel - Shirts - Jackets - Sweatshirts - Give aways - Stickers - Temporary tattoos - Reusable shopping bags - Polaroid pictures
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DAGGER
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Logo Design
DAGGER . Supply co.
A a B b Cc Dd Ee Ff Gg H h Ii Jj K k Ll M m Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Tattoo Shop
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Orator Std
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PANTONE 186 C
PANTONE 100 C
PANTONE Yellow 012 C
PANTONE 100 C2
PANTONE Black 6 C 2
lOGO vARIATIONS
DAGGER ORIGINAL COLOR
ALTERNATIVE B&W
dagger DA GLYGER sUPP CO. 1011 Olive Street Los Angeles, CA 90064
DAGGER www.daggersupply.com
dagger@supplyco.com
T: 213.101.7123 1011 Olive Street Los Angeles, CA 90064
Deana Tidwell
1011 Olive Street, Los Angeles, CA 90064 T: 213.101.7123 www.daggersupply.com dagger@supplyco.com
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STATIONeRY
DA GLYGER sUPP CO.
dagger
Dagger dagger
dagger
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pRODUCT dEVELOPMENT
Dagger Supply Co. is a men’s streetwear line. Our brand sells clothing with hand drawn designs focusing on styles such as American tradition, pointillism, sacred geometry, and etc. Our apparel includes shirts, sweatshirts, and jackets. Our products are hand picked to ensure that the cut and color help enchance the designs we lay out on each piece of product. Our current MMXVI collection includes our standard dagger logo with elements of pixels on the back of each product and on our hangtags. Each season our brand will drop a new clothing line with different elements corresponding to current trends and new ideas. Some may ask what we bring to the table at Dagger Supply Co. and simply it is “Apparel by Design.”
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Merchandising Apparel
When purchasing in-store or online, Dagger Supply Co. will have small give aways with each purchase which includes free stickers, temporary tattoos, and reusable tote bags. Our brand will have a set promo plan for our valued customers. In store will be a free photo booth that prints out free poloraid pictures and in return we will ask our customers to wear his or her purchased merch and to post these photos to his or her Instagram account with special tags to help our brand stay active in the commuinty. Through several of our social media accounts we will also have one give away a month to a random customer and the user will recieve several pieces of our Dagger merchandise by reposting photos and following our account.
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Storefront
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DAGGER STORE LOCATION: London, England
Exterior:
Brick factory/ Industrial style
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Interior:
Industrial style with wood and metal accents. The floor layout will be clean and spacious.
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AD CAMPAIGN
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MMXVI COLLECTION
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HangTags
Front
Back
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Advertising
Website Design
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Magazine
Company Car
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Double Decker Bus
Underground Train
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Outdoor Billboard
Outdoor Bus Stop
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Danny Warsnop
Lead Singer, Asking Alexandria
Oliver Sykes
Lead Singer, Bring Me The Horizon
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Warped Tour Music Event
DAGGER Supply co..
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© 2016 Dagger Supply Co. © 2016 All artwork is subject to copyright by Deana Tidwell