Elodie Daspersgruber
Table of Contents Introduction 8 Style Board 12 Stationary 18 Promotion Plan 22 Store Design 26 Company Vehicles Design 30 Website Design 34 Full page advertising 38 Product Development 46 Outdoor Advertising 54
Introduction
Mission Statement
Crown is a Swiss company based in Geneva that creates luxury
watches. Crown is more than a company; it is a way of life. Crafted from the finest raw materials and assembled with scrupulous attention to detail, Crown watches are elegant and reliable.
The name Crown was chosen for its definition which is the
mobile element linking the outside of a watch to its mechanism and serving to rewind the watch, set it to time or adjust its functions.
A concern for detail and the pursuit of perfection are the fundamental principles guiding Crown. All parts of the movement are meticulously
hard-decorated one after the other. The finest watch makers express their talent to give life to our most spectacular timepieces. Crown is a symbol of prestige.
The prices start from 7506$ and can go up to 500,000 dollars.
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Colors & Fonts
Logo Design & Slogan
12
Colors
C: 50% M: 50% Y: 60% K: 25%
C: 25% M: 40% Y: 65% K: 0%
C: 20% M: 40% Y: 9% K: 2%
C: 0% M: 95% Y: 20% K: 0%
C: 0% M: 0% Y: 0% K: 100%
13
Fonts
Helvetica Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
14
Stationary
Stationary
34, rue du Rh么nes - 1204 Gen猫ve
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Address: 34, rue du Rh么nes - 1204 Gen猫ve | Email: daspersgruber.elodie@crown.com | Web: www.crown.com | Tel: + 41 22 356 23 24
Elodie Daspersgruber | President
Web: www.crown.com | Tel: + 41 22 356 23 24 | Cell: +41 79 345 22 32 Email: daspersgruber.elodie@crown.com | Address: 34, rue du Rh么nes - 1204 Gen猫ve
19
Promotion Plan
Promotion Plan
Magazine Advertising Shopping Bag Watch Box Company Car Website Stationary Business Card Store Design Airport Advertising Outdoor Advertising Taxi Advertising
22
Store Design
Store Design
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27
Crown Vehicle
Vehicle Design
30
31
Website Design
Website Design
34
35
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Full-page Advertising
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Product Development
Watch Examples
46
Elegance Collection
Pink Lady Special Edition
Gold Rose Gold Genuine Leather
Red Gold Baguette-cut Diamonds Sapphire
Day-Date Collection
One Time Collection
Oyster Everose Gold White Gold Baguette-cut Diamonds Sapphire
Red Gold Diamonds Sapphire
47
Watch Boxes
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Shopping Bag
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51
Outdoor Advertising
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Created By Elodie Daspersgruber