Diodato high mentality

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High Mentality( hī men-tal-i-tē ) NOUN - ‘Characteristics of the mind that are greater than normal.’

Having a “High Mentality” is realizing not everything we see or hear is the truth. Its questioning everything around you. Its that urge to rebel against society’s expectations.

Its seeing both side of the story and being open to new ideas. Basically, its thinking for yourself. Our elements are rooted in skateboarding, art, music, and philosophy. through apparel, we spread the idea of “High Mentality” in hope to inspire people pursue life how they want it. We are capable of accomplishing great things, as long as we believe in ourselves. “Above The Ignorance” is more than our slogan, its how we justify what we do over here; if you live with a High Mentality, you live above the ignorance.

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BLACK PMS# COOL GREY 6 C

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BLACK WHITE PMS# 7427

BLACK

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STORE

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LOOK BOOK

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ADVERTISING

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PROMOTION PLAN Since High Mentality was born out of the skateboard culture, we want to contribute to the scene in anyway possible. Skateboarding gave a lot to us, so we want to give it something back. When i was a just a young skatepark rat, I was inspired by the brands that threw demos at my local park. I thought it was so cool of them to just randomly show up and throw an event like this. I want to give kids that same experience I had and hopefully inspire them as well. with that being said, I want to travel from skatepark to skatepark across the country to just skate with the locals. we’ll hand out some free products to everyone but make sure to hook up the kids who shred a little more. This is a good way to get a personal connection with our customers and hopefully gain more. High Mentality will also have a skateboard team to help bring exposure the newer generation of skaters.The team will receive seasonal packages of our product as well as being able to come to the warehouse to pick some up whenever. We will build a skatepark at our headquarters exclusively for our riders to train 55

BY: CODY DIODATO 56

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