ghaffari_vanessa_appliedbranding_sp2016_dronedrop

Entrepreneur: Vanessa Ghaffari

Table of Content 4 _______________Scenarios 12 ______________Inspirations 18 ______________Mission Statement /Slogan 32 ______________Packaging 38 ______________Promotional Plan 56 ______________Social Media Website 57 ______________ Smart Phone App 58 ______________Conclusion

Are you someone who works long hours, and find it difficult to fill your medical prescription during business hours? If only there were an extra hour in the day....

Or maybe you’re someone who is incapable of driving a vehicle, and are in need of filling your prescription....

Dronedrop to the rescue!!

Filling your prescrixption made easy!

At DroneDrop, our energy comes from inventing on behalf of customers.

DroneDrop, a new delivery system that will get your medical prescription the same day upon order using aerial vehicles. This is one invention we are incredibly passionate about.

We believe customers will love it, and we are committed in providing the best customer experience.

DroneDrop drones has a“sense-and-avoid� technology which will enable it to keep away from the trees, power lines and any other hindrances that could come in its way.

Drones are powered electrically and cloud deliver packages to consumers for them to provide faster, more efficient will less environmental impact than any other transportation like automobiles and planes.

Instead of using typical courier delivery like trucks UPS, FedEx or USPS that could take 2 to 7 days delivery, our drones allow us to deliver the packages the same day upon order!!!!

Inspirations

DRONEdrop Logo Concept: We created a design to which people could easily identify. The angular shapes are used indicate speed and technology and the curvy shapes are used to convey trustworthiness and friendliness.

Color palette:

Fonts:

Transformers

0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ

Moderan

0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz

These are a few images that inspired are concept:

Mission Statement/Slogan

Mission Statement: Our mission is to take delivery to new heights! Our drones will provide an innovative environmental friendly, secure, and cost effective delivery service that meets our customers wherever they are. Too busy to pick up your prescription or can not commute to the pharmacy, who are you going to call, “Drone drop�!

Slogan: Become a frequent flyer with Dronedrop, get back time in your day.

Welcome to the front of Drone drop headquarters.

Heres a peek inside our corporate office.

This is the room where we display all our different varations of drones.

Inside our

Headquarters

Meet out Drone drop pilots. They are responsible for navigating our drones and making sure they reach their destination.

Meet our Drones:

We communicate with our drones with 3 different symbols: circle, �X�, or a checkmark.

We have designed our drone to look inviting and less intimidating.

Here is a visual image of our Drone Drop delivery system in action.

Functions of the Dronedrop app: 1. Accept delivery message and access code provided.

2. Countdown of estimated time of arrival.

3. Enter access code to confirm you are the appropriate receiver.

Packaging

Promotional Plan

• Business Cards • Coffee Cups

• Calendars • Envelopes • Letterhead

p.com

dronedro

Advertisement:

• Outdoor Advertising: -Billboards posters -Bus stops -Building billboards

wwww.DRONEdr

op.com

Filling your prescription has never been easier.

• Vehicle Advertisement

• Indoor office advertisements

-Banners at front desk of doctor offices

dronedrop

.com

om

dronedrop.c

Ads in office buildings

• Website • iphone application • Facebook

Thank you!