N.01
Brand Strategy
(n.) The mysterious power of art to deeply move a person
DUENDE STUDIOS
III
B R A N D S T R AT E G Y
CONTENTS
1 3 7 13 19 27 35
M i ss i o n & P ro m o
Design Elements
St a t i o n a r y
Memberships
Ad Campaign
St u d i o S p a c e
P ro d u c t s
IV
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
MISSION DUENDE is the mysterious power of art to deeply move a person. Here at duende our goal is to create a space where that mysterious power flows freely. DUENDE STUDIOS is a creative space where artist, designers and creative can come and rent out studio space. Simply put DUENDE STUDIOS is a space to create. We offer three different types of studios to rent out: photography, art and design. Along with studios DUENDE STUDIOS offers, classes and lectures given by industry professionals.
1
We b si te
A d Ca mp a ign
Studio Space
PROMO
Products
The objective of our promotion plan is to spread the word about DUENDE STUDIOS and get people to visit our space and become a member. Our plan is to launch a three pronged ad campaign. First we will launch our social media accounts: Twitter, Face Book, Instagram and Snapchat. Next we are going to launch a ad campaign around Los Angeles. We are going to target billboards, bus stops, the Metro, street posters, local magazines and newspapers. Finally our word of mouth campaign. This campaign is based off a simple reward system. If a member brings in a friend they get a 5$ gift card to our gift shop. If their friend signs up as a member they will receive a 20$ gift card and if a member gets five friends to sign up they will get a month payment off.
2
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
LOGO DESIGN
COLOR PALETTE RGB 20.50.64 CMYK 91.69.53.51
RGB 168 144 109 CMYK 34,39.61.5
RGB 233.194.181 CMYK 7.25.24.0
RGB 227.228.223 CMYK 10.6.10.0
3
We b si te
A d Ca mp a ign
Studio Space
Products
TYPOGRAPHY CERAGR-BLACK ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 CERAGR-REGULAR ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 BIG CASLON-MEDIUM
ABCDEFGHIJKLM N O PQ R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 4
Mi s s ion & P r om o
D
D e s ign Ele me n ts
Stationary
Memberships
E U N D E 5
We b si te
S
A d Ca mp a ign
Studio Space
T
Products
U
D I O S 6
Mi s s ion & P r om o
D e s ign Ele me n ts
7
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
8
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
9
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
10
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
11
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
12
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
MEMBERSHIPS 20$
Community Member
This membership is for someone who is a part of the Duende community but does not use the Duende studios. All it cost to become a member is 20$ and you will receive a members t-shirt, and will get up on Duende Studios mailing list where you will receive updates on news and get a chance to reserve tickets for lectures and art shows.
250$
The one trick pony
This membership is for someone who is only looking to rent out one of the studios. This member ship comes with “The one trick pony� members t-shirt, members get put on mailing list and They can rent out there respected studio space and equipment anytime.
500$
The renaissance
This membership is for someone who is interested in all areas of the arts. This membership comes with everything that the one trick pony membership comes with but these members have access to every studio available.
1500$
The Resident
This membership is for someone who is looking to make Duende their home away from home. They can rent out any of our premium studios. Our premium studios are more isolated, quieter and are ideal for the full time freelance designer, artist or photographer who wants to be surrounded by creative people but also needs there space.
13
We b si te
A d Ca mp a ign
Studio Space
14
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
15
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
WEBSITE
16
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
TWITTER PAGE
17
We b si te
A d Ca mp a ign
Studio Space
FACEBOOK PAGE
18
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
AD CAMPAIGN
19
We b si te
A d Ca mp a ign
Studio Space
20
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
25
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
26
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
STUDIO SPACE
27
We b si te
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Studio Space
28
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
ART STUDIOS
29
We b si te
A d Ca mp a ign
Studio Space
Products
Fred Flower (Artist)
30
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
DESIGN STUDIOS
31
We b si te
A d Ca mp a ign
Studio Space
32
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
Memberships
PHOTO STUDIOS
33
We b si te
A d Ca mp a ign
Studio Space
34
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
Stationary
PRODUCTS
35
Memberships
We b si te
A d Ca mp a ign
Studio Space
36
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
37
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
38
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
39
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
40
Products
Mi s s ion & P r om o
D e s ign Ele me n ts
41
Stationary
Memberships
We b si te
A d Ca mp a ign
Studio Space
42
Products
THANK
43
YOU
44