Duendestudios joemascheroni

N.01

Brand Strategy

(n.) The mysterious power of art to deeply move a person

DUENDE STUDIOS

III

B R A N D S T R AT E G Y

CONTENTS

1 3 7 13 19 27 35

M i ss i o n & P ro m o

Design Elements

St a t i o n a r y

Memberships

Ad Campaign

St u d i o S p a c e

P ro d u c t s

IV

Mi s s ion & P r om o

D e s ign Ele me n ts

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Memberships

MISSION DUENDE is the mysterious power of art to deeply move a person. Here at duende our goal is to create a space where that mysterious power flows freely. DUENDE STUDIOS is a creative space where artist, designers and creative can come and rent out studio space.

Simply put DUENDE STUDIOS is a space to create.

We offer three different types of studios to rent out: photography, art and design. Along with studios DUENDE STUDIOS offers, classes and lectures given by industry professionals.

1

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Studio Space

PROMO

Products

The objective of our promotion plan is to spread the word about DUENDE STUDIOS and get people to visit our space and become a member. Our plan is to launch a three pronged ad campaign. First we will launch our social media accounts: Twitter, Face Book, Instagram and Snapchat. Next we are going to launch a ad campaign around Los Angeles.

We are going to target billboards, bus stops, the Metro, street posters, local magazines and newspapers. Finally our word of mouth campaign. This campaign is based off a simple reward system. If a member brings in a friend they get a 5$ gift card to our gift shop. If their friend signs up as a member they will receive a 20$ gift card and if a member gets five friends to sign up they will get a month payment off.

2

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LOGO DESIGN

COLOR PALETTE RGB 20.50.64 CMYK 91.69.53.51

RGB 168 144 109 CMYK 34,39.61.5

RGB 233.194.181 CMYK 7.25.24.0

RGB 227.228.223 CMYK 10.6.10.0

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Products

TYPOGRAPHY CERAGR-BLACK ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 CERAGR-REGULAR ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 BIG CASLON-MEDIUM

ABCDEFGHIJKLM N O PQ R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 4

Mi s s ion & P r om o

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E U N D E 5

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Studio Space

T

Products

U

D I O S 6

Mi s s ion & P r om o

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7

Stationary

Memberships

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Studio Space

8

Products

Mi s s ion & P r om o

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9

Stationary

Memberships

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10

Products

Mi s s ion & P r om o

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11

Stationary

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12

Products

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Memberships

MEMBERSHIPS 20$

Community Member

This membership is for someone who is a part of the Duende community but does not use the Duende studios. All it cost to become a member is 20$ and you will receive a members t-shirt, and will get up on Duende Studios mailing list where you will receive updates on news and get a chance to reserve tickets for lectures and art shows.

250$

The one trick pony

This membership is for someone who is only looking to rent out one of the studios. This member ship comes with “The one trick pony� members t-shirt, members get put on mailing list and They can rent out there respected studio space and equipment anytime.

500$

The renaissance

This membership is for someone who is interested in all areas of the arts. This membership comes with everything that the one trick pony membership comes with but these members have access to every studio available.

1500$

The Resident

This membership is for someone who is looking to make Duende their home away from home. They can rent out any of our premium studios. Our premium studios are more isolated, quieter and are ideal for the full time freelance designer, artist or photographer who wants to be surrounded by creative people but also needs there space.

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Studio Space

14

Products

Mi s s ion & P r om o

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15

Stationary

Memberships

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WEBSITE

16

Products

Mi s s ion & P r om o

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TWITTER PAGE

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FACEBOOK PAGE

18

Products

Mi s s ion & P r om o

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Memberships

AD CAMPAIGN

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Studio Space

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Products

Mi s s ion & P r om o

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Stationary

Memberships

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Products

Mi s s ion & P r om o

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STUDIO SPACE

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Products

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ART STUDIOS

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Products

Fred Flower (Artist)

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DESIGN STUDIOS

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Products

Mi s s ion & P r om o

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PHOTO STUDIOS

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34

Products

Mi s s ion & P r om o

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PRODUCTS

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Memberships

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36

Products

Mi s s ion & P r om o

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Stationary

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38

Products

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39

Stationary

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40

Products

Mi s s ion & P r om o

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Stationary

Memberships

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Products

THANK

43

YOU

44