DIAMOND VALLEY HAY BRAND
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DIAMOND VALLEY HAY
DIAMOND VALLEY HAY INTRO
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THE FUTURE OF FAMILY FARMING
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DIAMOND VALLEY HAY SLOGAN
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DIAMOND VALLEY HAY
TABLE OF CONTENTS
i-iii intro 03 table of contents 05 mission 09 style guide 15 promotion plan 21 stationery 23 wheels 33 on the road again 37 open roads 39 pixel acres 43 print ads 45
merch
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DIAMOND VALLEY HAY
MISSION At Diamond Valley Hay, we belong to the land. We grew up farming, raise our family here, and have a genuine feeling of connectedness to the land, as well as our community. We are focused on cultivating a future of farming for generations to come, while always using our traditions as a guiding compass. Diamond Valley Hay has hope for the future.
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DIAMOND VALLEY HAY MISSION
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STYLE GUIDE
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FONT: KEFA BOLD
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DIAMOND VALLEY HAY ST YLE GUIDE
SECONDARY LOGOS:
#435324
#90A83C
#DEB127
#D9DB77
#F7F7D3
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DIAMOND VALLEY HAY ST YLE GUIDE
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DIAMOND VALLEY HAY
PROMOTION PLAN
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We are all about honesty, especially when it comes to our marketing. Diamond Valley Hay plans to promote itself through relationships with customers, as well using the crop circle logo on all equipment, paper billing statements, highway billboards, and apparel. We plan to give customers complimentary apparel with their hay purchase to promote the future of family farming and to spread the love we have for farming with others. These promotional items worn by truck drivers, dairy farmers and horse owners will promote our business. Through print, digital media and outdoor advertising, Diamond Valley Hay will always project our values of honesty, family and hope for the future in our advertising material. We will maintain our social media presence to connect with younger generations.
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DIAMOND VALLEY HAY PROMOTION
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DIAMOND VALLEY HAY
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STATIONERY
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DIAMOND VALLEY HAY STATIONERY
WHEELS
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UP WITH THE SUN SWEET ICED TEA STACKED IN THE BARN 10-4 GOOD BUDDY MORNING DEW 32
ON THE ROAD AGAIN
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OPEN ROADS
PIXEL ACRES
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PRINT ADS
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MERCH
Hope for the future of family farming
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