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“We should consider every day lost on which we have not danced at least once.” - Friedrich Nietzsche
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C O N T E N T S 7 Mission Statement 9 Logo 11 Stylesheet 22 Stationery 25 Werkplace 31 Product Development 39 Advertising
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M I S S I O N
S T A T E M E N T
Evolution Studio is committed to unveiling the bread and life of dance artistry as a movement lifestyle. We are fervent. We are dilligent. We are resilient. A performance art with a generosity of disciplines as it builds a home in the hearts of its creative professionals, students, and performers, deserves an empire for athleticism and growth. Our mission is to kindle the fire, magnify the heart and excite the soul. Where does your heart take you? The rhthym of dance is a revolution, join the fire at Evolution.
P R O M O T I O N
P L A N
Get ready Evolution dancers. It’s time to werk. Our studio is equipped to strengthen and comfort our dancers from our beautiful studio space with a sprung, Harlequin vinyl floor to our open lounge and study room to pass the time between classes to our self-serving homestyle café. As they say, ‘home is where the heart is’. At Evolution Studio, we are not dancers only. We are students. We are teachers. We are leaders. We are companions and helping hands. Dancers and staff will attend dance conventions, compete in regional and national competitions and perform in schools and a generosity of community areas in West Hollywood. Partnerships with local charity organizations will call for participation in community events and generate a host of volunteer opportunities. By effectively using social media outlets, Evolution Studio will generate an online presence. Merchandise with the studio logo will be printed and applied to all apparel types. These can be considered varsity or “novelty” expenses by the customer. Promotional advertisements for Evolution Studio will be heard on radio broadcasts and seen on popular television networks, on billboards, Metro buses and trains and in magazines.
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L O G O
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S T Y L E S H E E T
Reina 12 Pro
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Britannic Bold C=79, M=17, Y=44, K=1
C=10, M=100, Y=50, K=0
C=32, M=100, Y=31, K=5
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Futura
C=33, M=4, Y=100, K=0
C=0, M=80, Y=95, K=0
C=100, M=100, Y=31, K=52
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TATIONERY
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ERKPL ACE ESTUDIO
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WELCOME TO OUR WERKPL ACE
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RODUCT DEVELOPMENT
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DVERTISING
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I CAME. I WERK’D. I CONQUERED.
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