David Villegas, Fall 2019, Tuesday 12, Fade Zone Barbershop

By David Villegas

Table Of Contents Pg 7 Mission Statement Pg 9 Promotion Plan Pg 10 Logo Pg 11 Font & Color Pg 12&13 Stationary Pg 14&15 Store Front Pg 16&17 Inside Pg 18-43 Mockups & Merch

Mission Statement My company is a sports barber shop that will give you a nice welcomed feeling and get you a nice haircut while hanging out, watching all kinds of sports and meeting new people. Our barbers are very skilled to give you a high quality haircut and designs if requested. We also offer hair dye if the customer requests to have a nice color added to their hair.We will provide TV’s for customers to watch sports and other shows while waiting for their turn in our waiting area provided with soft drinks and comfy chairs, bean bags for the kids and long couches for customers. Our services are haircuts, beard trims, fades, hair dyes, and razor shaves.

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Promotion Plan The target market is for anyone looking for a nice haircut or just a place to hangout and have a nice calming vibe. To get our company seen we will be posting our logo on bus stops, billboards, car wraps, and we will be handing out stickers and apparel at local festivals. Customers are available to take a selfie with the barber who has given them that nice clean haircut. We as a company provide a nice welcoming environment for all ages, we provide all sorts of haircuts and hair designs customers are requesting. Fade Zone will provide punch cards for every 5 haircuts the 6th one is free, billboards, logos on bus stops and everyday transportation. We will also be having pop up shops at local festivals where customers can get a haircut and also buy our merchandise and apparel items. Follow our social media pages Facebook, Instagram, and Snapchat. We also provide free haircuts for kids on certain days as well as providing backpacks and school supplies for all the kids in the community. Our logos will be on items like razors, clippers, scissors and towels for customers to buy as well as having shirts for all sizes and ages, hats and other accessories.

Barbershop

FONT

Barber Street

COLOR PALETTE #000000

#595A5C

#ED2024

#FFFFFF