sugarland cupcakery and all that jazz!
Table of Contents mission statement 2-3 logo 4-5 style guide 6-7 stationary 8-9 promotional plan 10-11 store front 12-13 interior 14-15 product development 16-17 merchandise apparel 18-19 advertising 20-21
P
Mission Statement
P Take a walk through Sugarland! Our mission is to provide a truly unique experience for the customer with gourmet cupcakes produced from the highest quality ingredients & a lively, friendly, retro environment.
P
Logo
This logo was created with a retro environment in mind and a sweet, sassy edge. The letter S is truly unique as it was developed from an old Speakeasy sign from the 1920s. The curviture of the S resembles the swirling appearance of the icing on each hand-crafted cupcake. The gradient from cream to rasperry red softenes up the chocolatey brown used for the S and the outer stroke of the circle. The combination of sweet and rich colors and the roundness of the circle and curvilinear form of the S work together to create an overall retro, inviting, and rather delicious logo.
Style Guide
Color Palette:
Pantone 7582 CP
Pantone 405 CP
Fonts:
Pantone 462 CP
Pantone 4645 CP
Pantone 5635 CP
Pantone 4675 CP
Pantone 4525 CP
Pantone 7506 CP
Pantone 1797 CP
Pantone 404 CP
Pantone Red 032 CP
Pantone 7528 CP
Pantone 492 CP
Pantone 497 CP
Andes Regular LittleLordFontleroy Regular Hoefler Text Regular
Stationary
Promo Plan
P Sugarland Cupcakery is for all age groups, from young children to mature adults. It is a place for family and friends to come together and enjoy a retro, escapism environment where the treats are sweet and the employees are always happy to see you and will give you free samples of any frosting or cake that you would like to try so that you can mix and match and combine your own creations! Sugarland cupcakery is here to bring a family-friend environment to any city, so we will begin sales with a buy-one-get-one-free event. Bring the whole family and enjoy a live jazz band along with a multitude of all drinks appropriate for all age groups to go along with your sugary treat. There will also be sugar-free cupcakes available so that everyone can join in on the fun. There will be giveaways at this event such as T shirts and tote bags. Sugarland Cupcakery will continue with the fun and deals by passing out free punch cards that will allow you to earn a free cupcake every five cupcakes that you purchase.
P
Store Front
Interior
Product Development
Merchandising Apparel
Advertising