FInal Applied Branding Winter 2020 _ Lee Phan Tuesday 12pm

Lee Phan Phan Lee

Branding Branding

Lee Phan

VIETNAMESE TASTE

More than Baguette, you are tasting Vietnamese sanwich food culture in every bite

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Mission Statement Banh mi is vietnamese fast food. Beacause of small street and crowded population in vietnam, banh mi is the best food for everyone to grab and eat everywhere you want. One day, it will replace Hamburger.

Banh mi is inspired by bread like a French Baguette . Vietnamese people use it to make it fresh for their daily nutrition and healhty meal. It fills with fresh, vegetable, meat, and vegeterian style.Finally, It represents for vietnamese food and eating style.

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Style Guide And Logo

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C:0 M:96 Y:92 :K:0 C:0 M:0 Y:0 :K:100 C:3 M:3 Y: 22 :K:0

SINCE 2020 SINCE 2020

VUA BANH MI

SINCE 2020

VUA BANH MI The Vietnamese Taste

VUA BANH MI The Vietnamese Taste

C:0 M:0 Y:0 :K:50 C:0 M:0 Y:0 :K:100 C:0 M:0 Y:0 :K:0

The Vietnamese Taste

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C:0 M:96 Y:92 :K:0

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C:3 M:3 Y: 22 :K:0

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Promotion Plan Banh mi is like fastfood, so there is a need to advertise everywhere. We will focus on promoting the delicious and healthy ingredients of the BANH MI. Selling and advertising on grocery store, restaurant, and social media marketing (facebook, instagram, twitter, etc...) as promotional strategy. we will also advertise in local newspaper, TV, home delivery, coupoun. Also, we provide free delivery for the first order.

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Stationery

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Store Front

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Mechandising

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SINCE 2020

VUA BANH MI The Vietnamese Taste

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Advertising

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Social Media

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