TA B L E O F C O N T E N T S
01. MISSION STATEMENT 02. LOGO DESIGN 03. PROMOTION PLAN 04. ADVERTISING
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M I S S I O N S TAT E M E N T
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M I S S I O N S TAT E M E N T
Blossom | Natural Beauty Products| believes in natural beauty. The name of our company is influenced from the Japanese word, “bi” (pronounced “be” meaning “beauty”) which the kanji is incorporated into our logo. Blossom can be defined as an important peak period or stage of development and the flowering of a beautiful flower, such as the Japanese cherry blossom. In Japan, the period in which the cherry blossom flowers is an important time of year for many individuals and gives hope, strength and happiness for hundreds of thousands of people. Our goal is to make our customers feel beautiful, feel strong, and happy like the lovely Japanese cherry blossoms delivers. We understand that many women are unaware of the harmful and harsh chemicals contained in numerous brands of cosmetics and what it can do to your skin. That’s why Blossom believes that you shouldn’t even have to worry about our products being unsafe in any way. We commit to making effective products from fresh, natural, and organic ingredients from exceptional absolute oils, flowers, trees, fruits and vegetables. We also commit to making our products fresh and deliver them using eco-friendly and recyclable packaging. Blossom promises, a natural, new you.
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LOGO DESIGN
LOGO DESIGN
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C= 48 M= 8 Y= 62 K= 0
C= 10 M= 62 Y= 11 K= 0
C= 31 M= 91 Y= 54 K= 16
C= 34 M= 40 Y= 100 K= 8
C= 90 M= 84 Y= 35 K= 3
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C= 6 M= 48 Y= 6 K= 0
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C= 28 M= 36 Y= 84 K= 3
C= 72 M= 67 Y= 9 K= 0
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C= 6 M= 19 Y= 50 K= 0
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PROMOTION PLAN
PROMOTION PLAN
Our customers consist of women seeking natural beauty products to enhance and rejuvenate their skin. They are aware that it is important to hydrate and moisturize their skin with ingredients that are great for the body. We plan to develop strong, loyal clients by providing the finest skincare to our customers everyday. To accomplish our goals, Blossom will offer free trial kits, and easily accommodated walkin appointments with our state of the art products. In addition, we will advertise in beauty and fashion magazines, street advertising such as billboards and posters, our web pages such as our Blossom website, and social media such as Facebook and Twitter. Blossom is also actively involved in giving back to our environment and charity associations, in which during special events and seasons, Blossom will donate 3% of their sales to non-profit organizations. With this, we hope to achieve to deliver “a natural new you� to customers all over the world.
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STOREFRONT
BLOSSOM storefronts are clean and well lit to deliver a fresh, and natural image to the store. Each store guarantees the freshest products with the best and natural ingredients and with our friendly employees assisting customers with which product will suit best with their skintype and daily needs. BLOSSOM has each and every section and product clearly labeled, allowing easy navigation throughout the store. Our stores also have testers and free samples to ensure the greatest satisfaction to our customers. Appointments and walk-ins for services such as facial masks, makeup tutorials, and eyebrow waxing is easily accomodated with our friendly, time eďŹƒcient, and courteous staff. BLOSSOM ensures a comfortable environment in our stores for everyone.
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INSIDE OF STORE
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ADVERTISING
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