THE PLAN
“ Your childhood may be over, but that doesn’t mean playtime is. Ron Olsen
My mother made me PB&J. Throughout the founders life her mother made her sister her favorite snack. No one ever asked what hers was. When she started to refuse the sandwiches her mother decided to make it more appealing. Was is different spreads? Or maybe something crumbled up inside. She thought maybe she should just grill the whole sandwich completely. Nothing seemed to work until they were all done together. It was simple, sweet, and different every time.
How The BALL Got Rolling
We don’t believe in the TOOTH FAIRY, but we do believe...
CRMBL is the next best food truck. The childhood snack of peanut butter and jelly would now be grilled and completely customizable. For our team, the PB&J is not only the ultimate comfort food, but it is one almost everyone has tasted. Whether you are a low, middle, or high class citizen--as a child this was a popular snack. We will re-invent the original brown bag lunch by allowing our customers to fully personalize thier snack. We seek to display youthful and genuine spirits in order to convey similar feelings to our customers. Now go ahead, don’t be shy.
Feed Your Inner Child.
It all started with the American Civil War. The Chuckwagon was the first ever food truck. Back in the day, they called them “nightwagons”. These wagons would cater to the soldiers in the Army as well as night workers in NYC. Many of these trucks had such great business that they didn’t need to be mobile. This mobile venue that sold food would now become a worldwide phenomena. Mainly adults ages 25-34 shop at food trucks spending upwards of $60/week. Media calls then Foodies, we call them stars.
Our STAR Students
THE IDENTITY
The identity of the company is childlike, yet mature. Appropriate, but fun.
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THE MARKETING
The marketing plan caters toward the child in you... want to play a game?
THE PRODUCTS
Create your craving and express yourself through your food.