Table of Contents
1
2
SLOgan
4
Mission Statement
7
MArketing Strategy
9
Style Sheet
11
Stationary
15
Look-Book
17
Website
21
outdoor advertising
23
Magazine ads
29
Product
34
Headquarters
41
locomotion
45
Slogan
3
Bottoms Up!
4
Mission Statement
5
We pick out the best quality materials and you pick out the design, colors, prints, styles and most important; your size. Each bottom is gaurenteed to be unique because you will be designing it and it will be your perfect fit.
Designed by the mind, stitch by the hand, given with aloha.
6
Marketing plan
7
K i l i h e ’ a bottoms a r e t o b e m a d e c u s t o m e d f i t , m e a n i n g K i l i h e ’ a w i l l f i t all sizes of women. If they want to be sized, they have to come in the store to be measured, that way the bottoms are a guarenteed fit all around. Kilihe’a will promote by building a customer relaitonship when the clients come in to be fit and walked through the design process. Marketing will be done through magazine ads in Sufer Magazine, Teen Vogue, Seventeen, Cosmopolitan, and Style. Kilihe’a will have outdoor ads such as billboards, and bus stops. Only boutiques that carry beach wear will have pre-made Kilihe’a bottoms in them.
8
Logo Design
9
K K K K
Pantone 338 U
Pantone 179 U
Pantone 459 U
Pantone 388 U
10
Style Sheet
11
Creampuff
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Pixima
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12
Stationary
13
22 221 21 1 Mamalahoa M a Hwy. H Hw wy wy. Holualoa HI 96725 Ho 96 672 25 2 5 Holualoa
808.895.262 21 808.895.2621 kilihea@gmail.com kili kil lih ih he hea@gmail.c com co c om m
www.kilihea.com
221 Mamalahoa Hwy. Holualoa HI 96725
221 Mamalahoa Hwy. Holualoa HI 96725
14
Bottoms Up! 808.895.2621 kilihea@gmail.com www.kilihea.com
Catalog
15
16
17
18
Website
E
M
I L I H
W
K
W . W
19
A . C O
20
Outdoor Advertising
21
22
23
24
25
26
Magazine Advertising
27
28
29
30
31
Product
32
33
34
35
36
37
38
Headquarters
39
40
41
42
Locomotion
43
44