m a k e u p
TABLE OF CONTENTS 6. our mission 8. style guide 10. promo plan 12. web presense 14. stationary 16. retail store 18. our products 32. advertising
OUR MISSION Gaia Makeup strives to bring luxury to the masses at affordable prices. Our products are cruelty-free, 100% all natural and completely organic. We believe you shouldn’t have to break the bank to be able to purchase highquality cosmetics, and that you should be able to do so without also harming the environment. In ancient Greek Mythology, Gaia is Mother Earth herself. Our products are made from the finest minerals and plants, just the way Mother Earth intended.
STYLE GUIDE
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Didot Helvetica Neue UltraLight
PROMOTIONAL PLAN
To Gaia Makeup, advertising is everything. We are striving to bring affordable quality to the masses. In addition to more traditional advertising (TV commercials, both broadcast and webcast, billboards, magazine ads, etc) we will take advantage of new media to it’s full potential. This includes sending our range of products to Youtube Beauty Gurus, fashion bloggers, and other beauty related social media stars, with the utmost confidence they will love our products and review them on their platform of choice. We will also do everything we can to make our products accessible. This means not only selling our products at all the leading drug stores, but we will also install Gaia “Vending Machines” that feature our top selling products.at malls, airports, train stations, amusement parks, convention centers, and other places that attract tons of foot traffic. We also have plans to launch an app, which will feature giveaways, tutorials, exclusive sales, and the ability to shop directly from the app.
WEB PRESENCE
STATIONARY
RETAIL
PRODUCTS
Honey & Hibiscus Shampoo $10.00
Baked Blush $7.50
Sea Salt Sugar Body Scrub $11.00
Moisturizing Lipstick $8.50
Eye Shadow Singles $11.00
Cream Foundation $11.00
Cream Foundation $11.00
Geometric Makeup Bag $20
Shadow Brush $13.00 Liquid Blush $12.00
Travel Shadows $23.00
Eye Primer $13.00
Synthetic Contouring Brush $15.00
Natural Nail Polish $12.00
ADVER
TISING
The way Mother Earth intended... Hana Brenner-Katz Summer, 2015