Good Dog Brew

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“Never A Bad Bite”

TABLE OF CONTENTS

Style Guide Mission Statement Promotion Plan Stationary Advertising Website Bar & Grill Rescue Merchandise

STYLE GUIDE

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BERNARD MT CONDENSED

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PANTONE COLORS

P 53-8

P 175-10

P 30-15

P 162-15

MISSION STATEMENT

When we started Good Dog we set out to provide a unique and quality beer. With respect to the classics, our product had to be modern and fresh. Here at Good Dog Brew, we’re a family, and we pay great attention to every detail that goes into providing an excellent brew, sure to bring others together the way it has for us. Like any good dog, or family, we are loyal. Sure, like all families, we have our quirks, but at the end of the day we stick together, lick each other on the face, and crack open a beer. Nothing says, “I’m happy to see you” like a wagging tail and a Good Dog Brew, greet your friends the way we greet ours. Good Dog Brew, never a bad bite.

PROMOTION PLAN

Good Dog Brew is a California beer from Huntington Beach.

Good Dog also runs its own dog rescue in Southern California, giving its worthy taste a worthy cause.

ADVERTISED AT: Sporting Events Airports Bars Buses Social Networks (Facebook) Billboards Full Page Magazine Ad’s Bus Benches Good Dog Brew Website

PRODUCTS: 12 oz Bottles 22 oz Bottles 4,6,12 Packs Coasters Bottle Opener Beer Koozeys Coolers Beer Glasses Beer Mugs Tennis Balls Hats Shirts Beer Pong Tables Dog Rescue Brewery

PACKAGING

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PACKAGING

WHAT YOU HAVE HERE

WHAT YOU HAVE HERE

IS AN AMBER ALE FEATURING A BALANCED FLAVOR WITH TOASTED MALT CHARACTERS AND LIGHT FRUITINESS. WITH A MODERATE HOPPY FLAVOR, AND A MALT SWEETNESS, THIS RICH BREW IS SURE TO MAKE YOUR TAIL WAG.

IS A PALE LAGER WITH A VERY MALT FLAVOR BREWED MAINLY WITH RICE AND CORN. THOUGH LIGHT IN COLOR THIS BEER DISPLAYS A BROAD DEPTH OF MALT FLAVOR AND COMPLEX BITTERNESS SURE TO MAKE YOUR TAIL WAG.

9% Alc. by Vol.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

CT-ME-VT-MA-NY-OR-IA 5¢/MI 10¢ REF.

CA CASH REFUND

9% Alc. by Vol.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

CT-ME-VT-MA-NY-OR-IA 5¢/MI 10¢ REF.

CA CASH REFUND

BREWED & BOTTLED BY GOOD DOG BREWING COMPANY INC. HUNTINGTON BEACH, CALIFORNIA 1.888.GOODDOG WWW.GOODDOGBREW.COM

BREWED & BOTTLED BY GOOD DOG BREWING COMPANY INC. HUNTINGTON BEACH, CALIFORNIA 1.888.GOODDOG WWW.GOODDOGBREW.COM

WHAT YOU HAVE HERE

WHAT YOU HAVE HERE

IS A HEFEWEIZEN WHEAT BEER. THE YEAST PRODUCES A UNIQUE FLAVOR WITH A DRY AND TART EDGE. WITH A LITTLE HOP BITTERNESS AND A HINT OF FRUITY FLAVOR, YOU CAN ADD AN ORANGE THIS WILL MAKE YOUR TAIL WAG.

IS AN IRISH STOUT FEATURING A LIGHT BODY MAKING IT HIGHLY DRINKABLE. IT IS RICH AND CREAMY, AND IT’S BITTERNESS COMES FROM BOTH ROASTED BARLEY AND A GENEROUS DOSE OF HOPS. IT WILL MAKE YOUR TAIL WAG.

9% Alc. by Vol.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

CT-ME-VT-MA-NY-OR-IA 5¢/MI 10¢ REF.

CA CASH REFUND

BREWED & BOTTLED BY GOOD DOG BREWING COMPANY INC. HUNTINGTON BEACH, CALIFORNIA 1.888.GOODDOG WWW.GOODDOGBREW.COM

9% Alc. by Vol.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

CT-ME-VT-MA-NY-OR-IA 5¢/MI 10¢ REF.

CA CASH REFUND

BREWED & BOTTLED BY GOOD DOG BREWING COMPANY INC. HUNTINGTON BEACH, CALIFORNIA 1.888.GOODDOG WWW.GOODDOGBREW.COM

STATIONARY OG

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WHITNEY MCLAUGHLIN (323) 376 - 6479 5962 BUCKINGHAM DRIVE HUNTINGTON BEACH, CA 92649 GOODDOG@DGBREW.COM GOODDOGBREW.COM

5962 Buckingham Drive Huntington Beach, CA 92649 . GoodDog@GDBrew.com . GoodDogBrew.com . (323) 376 -6479

GOOD DOG BREW 5962 BUCKINGHAM DRIVE HUNTINGTON BEACH, CA 92649

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ADVERTISING

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BREW G O OOD D G A O T N & JUMP I X A L E R

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WEBSITE

DELIVERY TRUCK

BREWERY

where goodness is made

RESCUE

giving the good brew a good cause

MERCHANDISE

Dedicated to the good dog, Otis