Havelin lost

TABLE OF CONTENTS lost

products

www.lost.com

advertising

#lostandfound

the lost ethos

“Lost is about the spirit of individuality and a disregard for the norm. people who stand out, do just that, stand out. the sheep call them lost but they are truly the ones who found themselves. lost is not about the hip or now but it is about recognition of one’s state in the world. we embrace those who call us lost.�

COLOR | BLACK

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LOST PRODUCTS Our products are our calling card and ID. They are what visually separates the Lost from the sheep. We use our mark to stand out to others who are Lost. We want our products to raise questions to those who do not know.

When the Lost are united in style, the sheep have no choice to take notice. When the sheep begin to ask questions, we have done our job.

LOST AMONG

G THE SHEEP

WWW.LOST.COM The website is our main tool to reach out to the sheep and convert them. Here is where we embrace those who may not understand us or our philosophy. Our blog page is updated frequently and used to keep all the members of Lost informed and up to date on our objective. Here we can disseminate our ethos, mindset, style and gear.

This is our outlet to the masses

LOST MARKETING We Lost like to be heard, but we’re hardly ever understood and thats okay with us. As long as the sheep look up from their mass produced soylent food cubes they stuff their faces with and being to ask questions, then we have won a battle in our endless war against the mainstream marketing garbage machine.

lost billboard santa monica blvd

lost billboard ventura ave

sticker slaps downtown, los angles

print spread

stickers

business cards

full stationary kit

#LOSTANDFOUND #lostandfound is our buzzword hashtag used to play the games of the masses on little cellphones and drown ourselves in likes and false admiration. We love when random sheep stumble upon our mark, and toss it up on the instafame and twitwhore platforms. We Lost like to sit back and watch as the sheep promote our product for us.

LOST APPA

AREL 2015