hope dash
Contents...
1 mission statement 3 logo/ style guide 5 promotion plan 7 store 9 stationary 11 webdesign 13 packaging 15 application 19 advertising 23 looklook
Mission Statement
1
Hope Dash Shoe Hope dash is a shoe band which creating a fashion footwear for young men .The store mainly sell different icony style shoes that can follow the street style fashion trend. We hope to create modern updates to footwear classics. Our footwear collection would be featuring classic men's shoes handcrafted in an factory. Our target customer would focus young men to normal adult who like fashion and special shoe. The store locates Los Angeles. The brand name is “ hope dash”. The " hope" word is our hope that means like my own brand can keep it on going. Also, we know “dash” have a meaning is give offense or runnig that gives the brand can make the new and creative shoes in footwear.
2
Logo
hope dash 3
hope dash
hope dash
hope dash Pantone 5463 up
andover abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
hope dash Pantone p process black
Style guide 4
Promotion plan
Branding
We plan to make advertising in different media that like magazine advertising and outdoor advertising. In branding, We design packaging of our product.
Store Stationary Website Packaging Shopping bag shoebox shoebag shoe laces shoe tree shoe brush shoe cream
bus ad magazine ad billboard ad street ad
6
Store
In-store
8
Stationary
118 # b Casuda Cyn Dr. Monterey Park CA 91754
hope dash
hope dash
118 # b Casuda Cyn Dr. Monterey Park CA 91754 380-208-1234 www.hopedashshoe.com topmail@hopedashshoe.com
118 # b Casuda Cyn Dr. Monterey Park CA 91754 380-208-1234 www.hopedashshoe.com topmail@hopedashshoe.com
ho pan ng president 118 Casuda Cyn Dr. Monterey Park CA 91754 380-208-1234 topman@hopedashshoe.com www.hopedashshoe.com
hope dash
10
Website Design
12
Packaging
14
Application
Products
16
17
Shoe Supplies 18
Advertising
billboard ad 19
bus ad
20
street ads
21
magazine ads
22
Lookbook
Take yours 24
thank you