Jennifer Ryf - eLAvate Hostel Branding

HO STEL BR AN D ING

WELC O M E !

C ON T EN T S M IS SI ON + PR OMO . . .......................... 5 LO GO + F O R M AT S.............................. 7 T YP O GR APHY + CO LO R..................... 9 STAT I O N ER Y. ...... ............................... 11 E X T ER I O R + PAT IO........................... 13 R E CEP T I O N + HAN G TAG S ............... 15 R OO M I N T ER I O R + F R EEBIE S.. .......... 1 7 STOR E PR OD U C T S.. .......................... 19 M ER CHAN D ISE PR O D U CT S.............. 21 M AG A Z I N E ADV ER TISIN G................ 2 3 I N D O O R + OU T D O O R AD S . . .............. 25 AI R P OR T AD S + SHU T TLE B US ........ 2 7 R E SP ONSI V E WEB SI TE . . ................... 29

M IS SI O N STATE MEN T

MIS SI ON STATE M EN T eLAvate is proud to be at the forefront of this cultural shift, becoming the first 420-friendly Los Angeles Hostel to enhance our guests’ experience in an affordable way. Cannabis is gaining enhanced relevancy as a key component of wellness, awareness and discovery. The in-house dispensary will provide the finest products available seamlessly integrated into the eLAvate coffee shop experience.

E L AVAT E H O S T E L

PR O M O PL AN

PR OMOTI ON PL AN eLAvate will promote the opening of this new LA Hostel with an advertising campaign featured on billboards and bus stops. Targeted social media marketing will generate web traffic for eLAvate.

Industry Influencers are invited to be the first guests in our hostel for the opening weekend which will result in additional promotion. On the opening day, giveaways will be distributed to spread the word and attract guests.

E L AVAT E H O S T E L

LO G O DE SIGN

BL ACK C M YK 0 0 0 1 0 0 GR EEN C M YK 4 2 0 9 4 0

aAbBcCdDeEfFgGhH iIjJkKlLmMnNoOpPqQ rRsStTuUvVwWxXyYzZ C H ALE T LON DON 1 97 0

E L AVAT E H O S T E L

LO GO USE

O R IG I N A L ON WH I TE

I N V E R TE D O N B L AC K

B L AC K O N W H I TE

E L AVAT E H O S T E L

I N V E R T E D ON G R E E N

W H I T E ON B L AC K

T YP OG R APH Y

aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ

AC U M I N PRO

E L AVAT E H O S T E L

C O LO R S

PAT TER N

CMYK 42, 0, 94, 0 RGB 160, 205, 69

G R EEN

WHI TE

CMYK 42, 0, 94, 0 RGB 160, 205, 69

CMYK 0, 0, 0, 0 RGB 255, 255, 255

BLU E

PU R PLE

R ED

CMYK 75, 47, 0, 0 RGB 72, 124, 191

CMYK 45, 81, 0, 0 RGB 151, 82, 160

CMYK 0, 96, 45, 0 RGB 238, 40, 40

E L AVAT E H O S T E L

BL ACK

CMYK 0, 0, 0, 100 RGB 0, 0, 0

STAT I ONER Y

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STATI O N ER Y

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E X T ER I OR / SIGNAGE

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PATI O

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R E CEP T ION

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H AN GTAG S

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R OOM

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F R EEBIE S

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STO R E

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PR O D UC T S

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MER CH AN D ISE

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PR O D UC T S

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MAG A Z INE

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CAM PAI G N

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OU T DOOR AD S

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I N D O O R AD S

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AI R P OR T AD S

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SH U T TLE BUS

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R E SP ONSI V E

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WEB SI TE

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