Daina Kim Fall 2018 Aigo

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Daina Kim



I go Glam



Table of Content Mission Statement Logo Stationary Storehouse Products Apparel Promotion Online

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Mission Statement “Aigo!” is an expression in Korean for “oh my!” The founder of Aigo noticed that many cosmetic brands used many chemicals in their products that were too harsh for consumers with sensitive skin. Understanding the issue with sensitive skin, Aigo was created as a Korean cosmetic company that uses only flower certified ingredients curated to and for people with skin sensitivity. Aigo specializes in traditional skincare methods and products that are toxin-free and gentle for sensitive skin. An assortment of

flowers are used as a base of the makeup and utilize its natural antiseptic properties as a gentle but effective disinfectant for the skin. The flower base also contains anti-inflammatory properties that can help reduce redness from breakouts and smooth the skin. Aigo is a Korean cosmetic company, that uses flowers as an ingredient in all their products. Our target customers are ages 20 years and up. It is going to be located in Orange County in areas such as outdoor malls like Fashion Island and Irvine Spectrum.


Promotion Plan Aigo will advertise in magazines, flyers, mall billboards, and web streamers. Our website will be very informative about the product and its origin. We will also have reward programs, where the customers will be able to save up points each time they purchase a product and clam a gift bag or get a discount.


Logo


Style Sheet

FONT HAND DRAWN C=0

M = 74.88

Y = 39.28

K=0

C=0

M = 47.97

Y = 16.65

K=0

C=0

M = 58.38

Y = 25.47

K=0

C = 35.32

M = 61.99

Y = 48.17

K = 9.63



Stationary


Storehouse



Storehouse



Product



Product



Product



Product



Apparel



Apparel



Promotion



Promotion



Promotion



Online home

shop

about us

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find us

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