Sophie Gosetto - Kinwa

tastes good, feel good.

MISSION STATEMENT Kinwa provides consumers with garden fresh, organic and homemade food that is affordable and convenient for a busy lifestyle. It is no secret these days that processed and maufacured foods contain harmful ingredients that impact our mind and our body. The menu is based off of raw superfoods so our customers function to their full potential everyday. We offer diverse options, ranging from fresh cold-pressed juices, to salads, sandwiches, whole grain hearty bowls, fish, poultry and desserts from natural ingredients. Kinwa emphasizes wellbalanced, meals with the main ingredients being organic vegetables, hearty grains and delicious homemade sauces. Almost all of our menu items are made from scratch, in our kitchen, everyday, in order to maintain flavor and freshness. Making our meals by hand every day limits the preservatives and other unnecessary ingredients that are found in processed foods so our customers receive maximum nutrients while dining with us. Our goals is to please the customers taste buds while providing healthy food that leads to a longer, healtheir life.

PROMOTION PLAN

The typical customer lives a healthy lifestyle of regular exercise, nutritious eating habits and are educated or open to the idea of eating organic, natural superfoods. They know the importance of eating healthy and want to provide nourishment for themselves and their family.

Our goal is to prove that eating healthy tastes good and feels good. Not only do we want to provide whole balanced meals, but we want to educate the community and show that it’s easy, affordable and beneficial to feed your body well, in order to live an active, fulfilled life. We plan to develop a strong following and loyal customer by providing consistent food and service all day, every day.

A few ways we plan on accomplishing our goals are to have a variety of classes and speakers for the community to attend. We will have cooking classes, nutrition lectures by local nutritionists and educators. On the weekends we will have parent/child gardening workshops. In addition to being involved in the community, we will advertise in local magazines, billboards and street advertising, as well as through social media, like Facebook, Twitter and Instagram. Our future goals are to be involved in providing hospitals and schools with nutritious meals.

In conclusion, Kinwa seeks to educate communities on health and wellness through the food they consume. By being involved in the community and providing nutritious food, we will help people live to their full potential.

TABLE OF CONTENTS 6

STYLEBOARD

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STATIONARY

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INTERIOR & EXTERIOR

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SUPPLIES & HARDWARE

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MENU

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RETAIL

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ADVERTISING

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WEBSITE & SOCIAL MEDIA

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COMMUNITY INVOLVEMENT

STYLEBOARD

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STATIONARY 8

buckslip

business card

envelope

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INTERIOR & EXTERIOR

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SUPPLIES & HARDWARE

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TABLE ACCESSORIES

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ON THE TABLE

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CARRY-OUT CONTAINERS

MENU 18

tastes good, feel good.

kinwa

organic • fresh • homemade

sandwiches & entrees

starters & small plates Vegetable Crudites w/ cucumber greek yougurt spread

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raw ratatouille layer tower w/ sundried tomato pesto MaiNe luMp Crab w/ endive scoops

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quiNoa seasoNal Vegetable bowl w/ ginger miso sauce

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barbeque sMoked teMpeh saNdwiCh w/ fresh housemade brussel sprout coleslaw

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kiNwa burger beets, quiNoa, MiCro greeNs, aVoCado aioli w/ quinoa potato salad

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Carrot rappÉ w/ sesame ginger dressing

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wild MushrooM pizza gruyere cheese, crimini, oyster, chanterelles, morels

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aVoCado toast w/ spinach, tomatoes & balsamic reduction

thai ChiCkeN spaghetti squash w/ fresh vegetables & spicy peanut sauce

salads V

greek leNtil salad w/ feta, tomatoes, cucumber & black olives asparagus. potatoes, tomatoes & black olives

goldeN beet salad w/ shaved fennel & goat cheese

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eleCtriC leMoNade watermelon ginger refresher apple lemon ginger blue CoCo coconut milk, cocoa, almond butter, blueberries

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fresh juices & smoothies juMp start beet carrot orange apple lemon

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heirlooM toMato & aVoCado salad w/ sprouted ciabatta

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seared ahi tuNa sliders w/ sprouts & sesame spread

sMoked salMoN tea saNdwiChes w/ quinoa chive spread

seared tuNa NiCoise salad w/ green beans, hard boiled eggs,

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Cedar plaNk grilled wild salMoN w/ vegetable tartine & pineapple mango salsa

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aMazoN aCai oJ, acai berries, strawberries, greek fro-yo greeN baNaNa almond milk, kale, bananas, oatmeal, almond butter

facebook.com/ kinwa @eatkinwa #eatkinwa @eatkinwa #eatkinwa

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RETAIL

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adult apparel

kids apparel

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gardening gloves

GARDENING KIT

shovel

plant seeds 24

watering can

apron

burlap tote reuseable coffee cup

herb markers

pen

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ADVERTISING

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WEBSITE & SOCIAL MEDIA

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CLASSES & COMMUNITY INVOLVEMENT 34

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NUTRITION CLASSES

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COOKING CLASSES

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VOLUNTEER AT LOCAL FARMERS MARKET

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PARENT /CHILD GARDENING WORKSHOP