WE THINK...
YOU NEED THIS ICE KREAM!
CONTENTS Mission Statement Promotion Plan Logo Development Style Guide Stationary Storefront Employee Uniform Store Products / Apparel Outdoor Advertising Website / App / Social Media Company Vehicle
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MISSION STATEMENT
K
ream Kong is a new flavor in the ice cream industry. Focusing on unique tastes and quality cookies, we strive to give our consumers a new look and feel they can enjoy every single time they come through our doors. A great customer experience mixed with unbeatable product, Kream Kong is the dessert destination.
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PROMOTIONAL PLAN
O
ur promotional plan will include a strong presence on various social media platforms. To direct traffic to our flagship store in Los Angeles, we will give away merchandise to those who purchase ice cream and share a picture with three friends on their social media accounts. Another strategy we plan to execute is billboard advertising in our vicinity. Subway stations, bus stops, and city signs portraying strong typography and a memorable logo can gain us the traction we desire.
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LOGO DEVELOPMENT
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OFFICIAL
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STYLE GUIDE
Pantone 7540C
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Pantone 299C
Pantone 7411C
Pantone Process Black
BLAXSLABXXL Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Gill Sans Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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STATIONARY
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STOREFRONT
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EMPLOYEE UNIFORM
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STORE PRODUCTS
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SHOP APPAREL
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OUTDOOR ADVERTISING
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WEBSITE
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APP
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SOCIAL MEDIA
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Instagram will be our main focus on social media. Being a photo based media site, we can incorporate great photography as part of our brand identity. Also, we can use this platform as a way to interact with our customers through contests. An example would be for our followers to take a picture of one of the many billboards around the city and tag us in their post for a free scoop of ice cream. We can hold different contests monthly to keep a strong momentum.
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COMPANY VEHICLE
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