Carmen Lai Fall 2016 - Arganic

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Contents Mission Statement & Promotional Plan

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Logo & Style Sheet

10

Stationery

12

Storefront

15

Products

23

Merchandise

29

Advertising

35

Website Design & Social Media

41


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Mission Statement Mission Statement & Promotional Plan

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Mission Statement Arganic promise that only organic ingredients go into the hair products to give people beautiful hair without any of the harsh chemicals and the main ingredient is argan oil. Arganic strives to give people confidence, mainly girls, and believes that having healthy, smooth, beautiful hair plays a huge role in boosting someone’s confidence.

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Promotional Plan

The promotional plan is to hand out business cards, T-shirts, drawstring bags and towels to the customers. There will be an Instagram and Facebook account using hashtags, such as #arganic, to help promote the company and help us stay connected to our customers. There will also be giveaways held on the social media pages for our followers.

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Logo & Style Sheet

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Caviar Dreams ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

PANTONE 376 C

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PANTONE 724 C


Stationery

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Storefront

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hair mask

hair mask

FOR ALL HAIR TYPES

shampoo

FOR ALL HAIR TYPES

shampoo

conditioner

conditioner

RESTORES DAMAGED HAIR

RESTORES DAMAGED HAIR

RESTORES DAMAGED HAIR

RESTORES DAMAGED HAIR

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hair mask FOR ALL HAIR TYPES

shampoo

conditioner

RESTORES DAMAGED HAIR

RESTORES DAMAGED HAIR

hair mask FOR ALL HAIR TYPES

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Products

23


shampoo

conditioner

RESTORES DAMAGED HAIR

RESTORES DAMAGED HAIR

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hair mask FOR ALL HAIR TYPES

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Merchandise

29


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34


Advertising

35


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40


Website Design

41


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