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table of contents
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mission statement
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promotion plan
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style guide
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stationary
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storefront
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products
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advertising
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mission statement Flora is an eco-friendly florist shop located in Palm Springs, California. Flora offers beautiful and small floral arrangements for the perfect gift. Our products not only bring joy to your significant other, but also to the planet by utilizing biodegradable packaging. Employees and customers can work together to take from nature to one’s home, by donating 2% of the final sales to Trees for the Future, an organization that plants trees around the world.
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mission statement Flora is aware of the devastations around the world and we want to help. We will offer our support to one of the countries that needs it the most: Africa, specifically the East. Trees for the Future is sending out volunteers to help the communities plant trees in the areas of need. They have worked with more than 300,000 families in nearly 12,000 communities in Africa and elsewhere. These families have planted over 60 million trees, restoring 87,000 acres of degraded land to sustainable high productivity.
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promotion plan Starting with social media: Instagram and Snapchat accounts, where the clients can interact with us and share their thoughts on our services. There will be special offers for those who follow us. There will be flyers passed around the streets of the Palm Springs and Palm Desert area. Ads will be featured in magazines such as, Birds & Bloom and Flower Magazine. Billboards and brief radio commercials are also considered. Flora is starting out small, but we will expand our services and locations with the support of the community and those who believe that saving the planet is possible. Our partnership with Trees for the Future will help us become the spotlight. We will be featured in their social media and organize volunteer events for those who would like to help save the planet. Donators and volunteers will receive a surprise on the mail.
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style guide #00A14A C:84 M:9 Y:100 K:1 R:0 G:161 B:74
#8FCEA5 C:45 M:0 Y:45 K:0 R:143 G:206 B:165
typography abcdefghij klmnopqrs tuvwxyz 15
abcdefghij klmnopqrs tuvwxyz
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logo
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stationary
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storefront
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products
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website
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receipt
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advertisement
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do you want to help?
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trees.org
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