Lin's Farm Bakery_Anne Chang

Page 1



CONTENTS m i s s io n w h at w e d o a n d w h y w e d o i t

p ro m o p l a n h ow w e a r e i d e n t i f i e d o n t h e m a r k e t

ST Y L EG U I D E LO G O , T Y P O G R A P H Y , C O LO R , PAT T E R N S

EXPERIENCE M E E T O U R E N V I RO N M E N T A N D O U R T E A M

A DV E RT I S E M E N T W H E R E A N D H OW W E A DV E RT I S E

PAC K AG I N G FO O D PAC K AG I N G A N D B AG S

S O CI A L M E DI A ONLINE PRESENCe



mission



Our mission is to promote the Taiwanese culture in local farming, using only the best and natural ingredients in our bakery.


chicken are cage free


develop local farming

live better enjoy more


Taipei

TA IWA N

Taichung

Nantou

Tainan


We make

egg tarts fresh from our

backyard




Our chicken are

cage free




promo plan


general member

bronze member

gold member

Our promotions plan includes three levels of memberships, which members receive special offers and free design tees.




style guide


mascot

main logo

white logo on olive background

gold logo on black background


Bakery Paradise A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a bcd e f g h i j k l m n o pqrs t uvw x y z

Dehuti Bold

ABCDEFGHIJKLM N O P Q R S T UVW X Y Z a bcd e f g h i j k l m n o p q r s t uvw x y z

olive

mint

cream

gold


pattern for light backgrounds


pattern for dark backgrounds





experience























advertising









packaging







social media






d

g ne Chan n A y b d e s ig n e


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