Ra Glaze

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table of Contents Mission statement 7 Logo 12 Stationary 18 Products 22 Advertisements 34 Social Media 40

Ra Glaze is a 100% organic skincare and make up brand. As Ra is the sun god of the Egyptians, Ra Glaze will be your skinâ&#x20AC;&#x2122;s god, and you, the consumer are our Pharohâ&#x20AC;&#x2122;s. We will work to reach perfection in everything we do, because your best interest is ours as well. The Egyptians were undoubtedly one of the most elaborate and aesthetically pleasing to look at. This is why we chose to name our company after the Egyptians. Their awe-inspiring pyramids, scluptures, and amount of luxuries like gold and jewels are elements we want to see reflected from our products and experience.

Mission Statement 7

In the will of Ptolemy Auteles he left his kingdom to his daughter, Cleopatra and his son Ptolemy XIII. The will states that when the people of the world are in dire need of moisturizing oils for their cracked and dry skin the descendants of Cleopatra must share their divine secrets. Currently, the earth’s atmosphere is making our skin dry and damaged so the people of Alexandria, Egypt must share their secrets of incredibly moisturized and radiant skin with the rest of the world. Ra Glaze, which is named for the Egyptian sun god Ra, is a 100% organic skin care and hair care line. The oils and ingredients such as lavender, lotus, chamomile, rosehip oil, frankincense, myrrh, cassia, and dragon fruit extract are all from Egypt. The products will be sold in spas around the world. Retailers such as Barney’s New York, Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenues will carry Ra Glaze. Our customer is the kind of woman who embodies Cleopatra; strong-willed, ambitious, and of course celestial. The massage oils are a favorite amongst celebrities such as Alexa Chung, Zooey Deschanel, and Evan Rachel Wood. Our spokeswoman, Zoe Saldana will be featured in some advertisements in magazines such as Haper’s Bazaar, W, and New York Magazine, and Vogue Italia. Other advertisements will be placed in high trafﬁc and high fashion metropolitan areas such as New York City, Los Angeles, Dubai, Paris,and Milan We strive to keep our customers informed about new improvements, changes, exclusive offers, and current developments though the use of our twitter, facebook, and semimonthly email updates.

Marketing Plan 8

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Style guide

Ra Glaze

Catharsis Requiem abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*() 1234567890 Trajan Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()

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C= 100 y= 10 M= 0 K= 15

C= 5 M= 47

y= 27 K= 4

C= 70 M= 0

y= 40 K= 0

C= 42 M= 46

C= 0 y= 100 M= 60 K= 20

C= 40 M= 5

y= 28 K= 16

C= 100 M= 8

y= 39 K= 0

C= 30 M= 0

y= 32 K= 2

y= 100 K= 0

stationary 17

Ra Glaze

324 Main St. Suite 602

Los Angeles, CA 90013

Ra Glaze 324 Main St. Suite 602

Los Angeles, CA 90013

Ra Glaze

Ra Glaze 324 Main St. Los Angeles, CA 90013 shlync10@raglaze.com 808-269-2559 808-555-0855

324 Main St. Los Angeles, CA 90013 shlync10@raglaze.com 808-269-2559 808-555-0855

www.raglaze.com

Shelby Lynch

324 Main St. Suite 602

Los Angeles, CA 90013

808-269-2559

slynch@raglaze.com www.raglaze.com

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Product 21

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Left: Viceroy Massage Room Miami, FL Below: Poolside at the Grand Wailea Spa Maui, HI Right: Massaging shower at Las Ventanas Paraiso Los Cabos, Mexico

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Above: Soothing Botanical Bath at Zara Spa Dead Sea, Jordan Above Right: Oceanside at the Grand Wailea Spa Maui, HI Right: Slippers from Zara Spa

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Left: Robes at Aman spa Phucket, Thailand Middle: Complimentary spa bag for customers Right: Soothing suds at Aman spa Phucket, Thailand

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