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I T ’S T E A T I M E
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MISSON & PROMOTION PLAN
OUR STORY
CONTENTS
10 LO G O D E S I G N & STYLE GUIDE
12 S TAT I O N A R Y
36 ADVERTISEMENT
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MERCHANDISE
STORE
18 PRODUCTS
32 WEBSITE & SOCIAL MEDIA
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OUR STORY Founded in 2019, Magic Tea Shop is a tea shop based in Seattle, Washington. We hand blend and custom craft the world’s finest organic teas and botanicals. Our teas are carefully selected directly from growers, each one offering a unique story. A process that is sustainable can be maintained indefinitely. By supporting sustainable business practices, it means that we do not take more from the world than we give back and that we consciously choose how we interact with the environment. Our reliance on renewable resources, as well as on symbiotic relationships with nature and the community, are motivated by our belief in connecting human and material resources without devaluing the integrity of the individual or the planet.
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M I S S I O N S TAT E M E N T We strive to source the finest and freshest organic teas and ingredients both locally and internationally then hand-blend them to create our distinctive tea collection. To create and promote great-tasting, healthy, and visually appealing tea. Our magical tea will help calm and relax the mind.
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PROMOTION PLAN Our promotion plan is to launch three social media accounts; Instagram, Facebook and Twitter. There will advertisements promoting our brand on the social media accounts. Also our store will have events every Friday. There will be events at our store such as tea ceremonies or creating your own tea. Our customers will learn how to cultivate and brew their own teas. 9
LO G O D E S I G N
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T Y P E FA C E S
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C O L O R PA L E T T E
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S TAT I O N A R Y 12
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STORE FRONT
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STORE INSIDE 16
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PRODUCTS
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TEAS B U T T E R F LY P E A F LOW E R T E A
dried butterfly pea flowers with dried lemongrass
SWEET PEACH TEA
dried peaches with green tea
H O N E Y M AT C H A TEA
matcha powder sweeten with organic honey
LEMON GINGER TEA
a whole lemon brew with ginger, good for colds
M AT É
dried butter fly pea flowers with dried lemongrass
HISBISCUS TEA
dried butter fly pea flowers with dried lemongrass
C U S TO M I Z E YO U R O W N Pick the tea you want and we will brew it for you!
M I N T, C H A M O M I L E , E A R L G R E Y, O O L O N G , JASMINE, BLACK TEA, GREEN TEA, GINGER, LEMONGRASS,
MERCHANDISE 26
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WEBSITE
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SOCIAL MEDIA
TWITTER 34
FA C E B O O K
I N S TA G R A M 35
ADVERTISEMENT
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T H AT ’ S T H E T E A .
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