TABLE OF CONTENT Mission Statement Promotional Plan Logo Style Sheet Stationary Campaign Pop Up Locations Product Merchandising Apparel Website Product Display Outdoor Advertising
MISSION STATEMENT
Melinated is a natural plant based CBD skin care line focused on people with melanin enriched skin. Although this is a practical skin care line made by women and catered to women, we also carry a mens line.. We offer hardworking products with multi-tasking benefits and we curate distinct beauty needs of todays multifaced women with enriched melanin.
PROMOTIONAL PLAN
Melinated will target skin health concious individuals of all skin tones, for both men and women. All products are natural plant based with no chemicals, parabens, or lead. We will disstribute our products through an independent distributor to a network of retailers throughtout the united states. Our retailers include; Sephora, Ulta, Nordtroms, Macys, Neiman Marcus, and Bloomingdales. We will be an online store as well so that consumers can purchase directly through us and are able to gain rewards to get discounts, and also free items as they continue to purcahse with our company. We will also offer a monthly subscription to recieve products re occuringly and as often as you use the products. There will be differnt options to choose on how frequently you will recieve your subscription and rewards will come with those purchases as well. The rewards program will provide oppurtunity to win different items each month and also the chance to become an official ambassador of the brand Melinated. Social Media will play a signiciant roll in branding and marketing as it is one of the most used today, the fact that you can reach ppl from anywhere in the world and connect with them through scail media will easily get the company a lot of recognition.
We will also recruit already popular Social Media Ambassador to promote our products through youtube, instagram and twtiier. Each ambassador will be provided with their own discount code to provide to their fans when sharing the content to boost sales. Ambassdors will also be provided with items to give away as promo to their subscribers as well. The CBD line will be advertised and featured in exclusive canabis clinics. We will do our own pop ups as we will not start with a store front and feature different youtubers at these pop up events.
LOGO
STYLE SHEET
COLOR PALLATE
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COLOR VERSION
BLACK & WHITE
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S K I N C A R E
S K I N C A R E
S K I N C A R E
TYPEFACE TYPEFACE NAME
Futura PT
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TYPEFACE NAME
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S K I N C A R E
STATIONARY
CAMPAIGN POP UP LOCATIONS
PRODUCTS
MERCHANDISING