milk bar
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Mission Statement Promotion Plan Style Guide Stationery Merchandise & Products Menu Advertising Social Media
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Mission Statement B
eing an integral part of our childhoods, milk has always had a special place in our hearts and also as we grow up
(let’s be real) we like to have a little alcoholic drink here and there. Here at Milk Bar we want to create an experience that will bring you back in time and also live the current. Here you are the innovator. Think about a glass of our favourite milky liquor (Rum, Kahlua, Baileys) then customize it to your own liking. We have a set of Milk, Chocolate, Sweet products for you to choose and mix your drinks from. We now live in a generation where “we want to create”, looking at the menu and picking a drink is oldschool. Why not create your own beverage with our very own top product! Picture a Sundae mixed with your favourite liquor, or even a glass of your favourite flavored milk decorated with toppings and also mixed with your favorite liquor. Who says milk is for babies? Big guys drink milk too!
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Promotion Plan In order for Milk Bar to gain awareness, we will do various promotion strategies. Bars nowadays are everywhere, in every corner. It is our job to promote this bar in order to win the race. Simple forms of promotion such as Social Media awareness is important especially in our generation. Calling in different social groups for free cocktail for an Instagram post for the first week is part of the plan. At Milk bar we will also decorate the interior to have photo spots in order for customers to come and also take pictures which are “instagramable� for them to post and by this we would hope to gain awareness. Inviting food bloggers to come in at least 4 times a month for a 3 months time-span would be an excellent way to raise awareness also. Other forms of promotions are conventional, Banners on the streets, on buses, subway stations around the area.
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LOGO
COLOR PALETTE #4C351A
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#9F744D
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1942 Report
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Style Guide
TYPOGRAPHY
Baskerville Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Lemon Milk
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r.com 069 ilkba CA 90 ww.m ywood, ll |w 567 West Ho 78-3 , 06)7 e Ave +1(2 Melros 6 882
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Stationery
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Merchandise
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Merchandise
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Merchandise
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MILK BAR
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Products
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Menu
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milk bar
myxology Baileys Chocolate Cherry Smirnoff Whipped Cream Cherry Whipped Cream Chocolate syrup
Hooters Paradise Tough Man
Baileys Chocolate Cherry Captain Morgan Spiced Rum Cherry Chocolate syrup
Baileys Vanilla Cinnamon Irish Cream Smirnoff Iced Cake Flavored Vodka Whipped Cream Multi-colored Sprinkles
Slap Me Mami
Glamour Shot
Baileys Salted Caramel Bulleit Bourbon Mini Salted Caramels
Baileys Vanilla Cinnamon Irish Cream Goldschlager Cinnamon Schnapps Gold flakes
Virgin Baby Baileys Vanilla Cinnamon Irish Cream Irish Whiskey Whipped Cream Honey
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Advertising
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Advertising
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Advertising
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Advertising
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Advertising
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Postcard
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Social Media 33 11
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Thank You