yo u r b eau t y i n t h e raw
table of contents m i ss i o n s t a t e m e n t . . . . . . . . . . 2 B ra n d S t y l e Gu i d e. . . . . . . . . 4 Products.........6 Promotion Plan........13 Tutorial Menu........14 Ads........21 Location.........23 Stationary........26 W e bs i t e . . . . . . . . 3 0
m i ss i o n statement
Na c k c o s m e t i cs i s a c ru e l t y f r e e m a k e u p a n d s k i n c a r e b ra n d t ha t c r ea t es p r o d u c ts t ha t e n ha n c e ea c h p e rs o n ’ s n a tu ra l b eau t y . Ea c h p r o d u c t i s d ev e l o p e d t o c r ea t e a n a tu ra l , h ea l t h i e r s k i n f o r yo u r fa c e. W e s t r i v e t o h e l p b e g i n n e rs a n d ex p e r ts l ea r n w ha t l o o ks b es t f o r yo u r s k i n b y o ff e r i n g o n l i n e o r i n - s t o r e tu t o r i a l s h o s t e d b y s k i n c a r e a n d b eau t y p r o f ess i o n a l s.
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Bra n d
Style Guide
Century Gothic Bold
abcdefghijklmno pqrstuvwxyz Josef i n Sans S emi -Bo ld
abcdefghijklmnopq rstuvwxyz J osef i n Sans Bo l d I tal i c
abcdefghijklmnopqr stuvwxyz page 4
products
page 6
promotional plan: Y o u T u b e C ha nnel
In- st o re M a ke- up Lesson s
Nac k i s goi n g to o wn a
Na c k’ s p ro d uc t s to res a re go i ng
You tu be Chann el tha t c rea tes
to o ff er p a id ma ke-up l esso ns
thei r ow n video s o f ma ke up
wh ere cus to mers ca n g et o ne -
tu tor i als and ‘Ho w To ” v id eo s
o n -o n e l ess o n s f ro m a beau t y
u si ng ou r p ro d uc ts.
p ro f ess io n a l .
Pro duc t G ive- Awa ys Thr ou gh ou r Yo uTube C ha n n el ,
W ith th e p urc has e o f o ne
Nac k i s goi n g to in tro d uc e
ma ke-up l ess o n f ro m o ur Na ck
differ ent “G i f t-B o x Giv eawa ys ”
s to re, th e cus to m er is abl e t o
big or small to p ro m o te o ur
p ic k 2 -3 sa m p l e s ize items fr o m
pr odu c ts and g et p eo p l e to g et
o ur l in e to ta ke h o m e f o r fr e e.
a hands-on tria l in o rd er to have them wa n t to buy.
Mak e u p & ski n ca re tut o rials – In - store: B e g in ne rs tut o ria l Eve r ything you n e e d t o k n o w r e gua r di n g yo u r s k i n . L ea r n what to u se and w hy t o ac hi ev e p e r f e ct s k i n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................. $90 *1 hour lesson + 2 fr e e samp les
Ha n g o f it tu t o ria l L ear n d ifferent t e c hni ques r e gua r d in g va r i o u s s ty l es a n d l ooks using d iffer e n t n ac k p r o d uc ts. . ........................................................................................... .................. $105 *1 hour lesson + 3 fr e e sa mp les
S p i c e it u p tu t o ria l Af t e r this lesson yo u w i ll b e ab le t o co n q u e r yo u r l o o k n o m a tte r w ha t i t i s. Learn d iffe r e n t e yes had o w c o l o r co m bo s , e tc................................................................................. $105 *1 hour lesson + 3 fr e e sa mp les
Online: R ec i ev e variou s t yp es o f less o n s r e gu a r di n g di ff e r e n t ty p es o f ski n care and ma k e up r o ut i nes. . . . . . . . ............................................................................................................. fre e ! page 14
Ads
page 22
La c a t i o n
page 24
Stationary
page 26
websites
page 30