New Heights Brewing Company

New Heights Brewing Company Brand Style Guide

Mission Statement New Heights Brewing Company is a modern, Los angeles based brewing company aiming to provide rich and flavorful brews for the men of today. With flavors like Raspberry Wheat ™ we affirm that men can enjoy other flavors in their beer along with hops and barley. We have taken a traditional favorite and put our own twist to it. With that said, put down your axe, take your hard hat off, sit back and enjoy an ice-cold New Heights brew.

Christian Alvarado | Applied Branding | 3

2012 New Heights Brewing Company Design Elements Logo & Bottle Label

Typefaces

abcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyz1234567890

Sreda

abcdefghijklmnopqrstuvwxyz1234567890 Silverfake

abcdefghijklmnopqrstuvwxyz1234567890

Geared Slab

abcdefghijklmnopqrstuvwxyz1234567890

Blanch Caps Inline

abcdefghijklmnopqrstuvwxyz1234567890

Christian Alvarado | Applied Branding | 5

Stationary

Christian Alvarado | Applied Branding | 7

Stationary • Letterhead/ Buck slip

Stationary• Envelope/Business card

Christian Alvarado | Applied Branding | 9

Brewery

Christian Alvarado | Applied Branding | 11

Brewery • Outside

Brewery• Inside

Christian Alvarado | Applied Branding | 13

Merchandising

Christian Alvarado | Applied Branding | 15

Merchandise • Keychain/Football/Notepad

Merchandise• Apparel

Christian Alvarado | Applied Branding | 17

Merchandise • iPhone Case/ Coasters

Merchandise• Bottle

Christian Alvarado | Applied Branding | 19

Advertising

Christian Alvarado | Applied Branding | 21

Advertising • Full-page Ad

Advertising• Outdoor

Christian Alvarado | Applied Branding | 23

Company Vehicles

Christian Alvarado | Applied Branding | 25

Company Vehicles • Semi-Truck

Company Vehicles• Promotional Team Vehicle

Christian Alvarado | Applied Branding | 27

Concept & Design by Christian Alvarado

Copyright ©2012 New Heights Brewing Company. All rights reserved. The New Heights Seal logo and the New Heights Beer Labels are the registered trademarks of the New Heights Brewing Company.

New Heights™ does not permit anyone outside of the company to make trademark use of its trademarks and logos.

New Heights™ does not object to your making descriptive, non-trademark use of its name (but not logos), provided that the use is not likely to cause confusion, mistake, deception, or create the false impression that you or any other non-New Heights™ entity or its product is affiliated with, connected to, associated with, approved by, or sponsored by the company.

Use of New Heights™ trademarks must comply with the terms of use and copyrights and trademarks usage described herein and in the New Heights Logo and Graphic Usage Guidelines.

To request a copy of the guidelines, email legal-info@NewHeights.com