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the business
Nexo (Nexo Mobile Inc.) is a mobile app/game developer aiming at improving productivity of mobile device users and offering enticing entertainment experience. Combining the word “nexus” and “exodus”, the name “nexo” subtly depicts the company and its products as the hub of an interconnected world.
the marketing plan
competition:
mobile app/game developers, such as electronic arts, tapulous, smule, and ngmoco
target audience:
mostly male, 15 year and above
description:
nexoʼs marketing strategy consists of a combination of online and offline advertising, public relations and industry events, accompanied by company souvenirs and social networking.
advertising
out door advertising will employ billboards in populous business districts and shopping areas. bus wraps will be used for selected routes. indoor advertising will include advertising on metro trains, multimedia displays in office buildings, available billboards inside major shopping complexes, and print ads in publications.
public relations & industry events
furthermore, leave-behind kits with trial apps and games will be given away as a networking/marketing tool.
souvenirs
company souvenirs will be developed for specific products as well as for general marketing purposes. souvenirs consist of, but not limited to apparel, iphone and ipad covers and sleeves.
social networking
social networking, as popular as it is, will be used to facilitate everything else in the marketing plan. information such as extended product free trial periods, discounts, and new apps will be published on major social networking portals to generate buzz and gain exposure.
the identity
styles
PANTONE 7466 C
PANTONE 241 C
PANTONE 7409 C
PANTONE 427 C
PANTONE 430 C
PANTONE 431 C
Futura Medium primary
Futura ICG Light secondary
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
stationery
environmental
advertising
web
apps
company souvenir
frank WANG
/frankj.wang@fjstudio.us/