Eat Fresh. Buy Local.
LOGO DESIGN 8 STYLE SHEET 10 STATIONERY 14 STORE DESIGN 18 PRODUCT DEVELOPMENT 24 ADVERTISMENT 38
MISSION STATEMENT
Eat fresh. Buy local. Closing the gap between producer and consumer since 1975. At the Northern Market, we work with 50 local farmers to support their farms as well as our community. Based in an old train warehouse, we bring the full vibe of the rustic, home feel we all love. Come out today and support your local farmers.
Eat Fresh. Buy Local.
MARKETING PLAN
Saturday morning farmer’s market. Except now, it’s every day. We suport local businesses and farmers, and their connection with the families surrounding them. We want to feature different farmers and businesses every week, as well as the farms that have a permanent installment with the Northern Market family.
8
LOGO DESIGN
FONT USED
PRESS STYLE #000000
MAIN LOGO
ALTERNATE LOGO
10
STYLE SHEET
FONT USE
TITLE & LOGO CAPS||PRESS STYLE-#000000
HEADINGS CAPS||DIDOT ITALIC-#000000
Sub Headings
CAMEL CASE||SAINT ANDREW’S QUEEN-#000000
Body Copy
CAMEL CASE||DIDOT BOLD-#000000
#FFF200
#F04A23
#99D0A9
#0096A8
COLOR SWATCHES
TEXTURES & ICONS
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STATIONERY
BUSINESS CARDS
NO
EST.
EAT FRESH OR
KET
TR HERN MAR
BUY LOCAL GAN
1975
C IC P RODU
E
THE NORTHERN MARKET
front
1121 MAIN STREET NEWCASTLE, CA 95658 (530)872-9744 www.northernmarket.com contact@northernmarket.com
back
LETTERHEAD & BUCK SLIP
NORTHERN MARKET
O R G A N I C
1121 Main Street Newcastle, Ca 95658 www.northernmarket.com
EAT FRESH. BUY LOCAL.
EAT FRESH. BUY LOCAL. (530)872-9744 contact@northernmarket.com
P R O D U C E
NORTHERN MARKET
O R G A N I C
P R O D U C E
ENVELOPE
18
STORE DESIGN
store front
interior
24
PRODUCT DEVELOPMENT
promotion items
paper & canvas bags
apparel
user experience
38
ADVERTISEMENT
THE NORTHERN MARKET WAS CREATED AND BRANDED BY KELLY CONWAY