MEAD0W APPLIED BRANDING STYLE GUIDE BY JULIANNA N0LAN
06 - PR0M0TI0N PLAN 08 - L0G0 GUIDE 10 - STATI0NERY 14 - PR0DUCTS 24 - AD CAMPAIGN 30 - MEAD0W P0P UP 38 - WEBSITE 40 - S0CIAL
MEAD0W [NATURE KN0WS] MEAD0W [NATURE KN0WS] MEAD0W [NATURE KN0WS] MEAD0W
04 - MEAD0W’S MISSI0N
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MEAD0W’S MISSI0N
MEAD0W is a mushroom centered, skincare and wellness brand focusing on what fungus can do for your physical and mental health. Out of all the amazing mushrooms that cover our earth, there are five that really stand out when it comes to skincare and wellness. By harnessing their fungal power, we have created a line of wellness products that help to reduce physical stress on your skin, regulate your digestion, support cognitive functions, assist your immune system and decrease mental stress. Some exciting research and discoveries around the functions and properties of other types of mushrooms have sprung up in the past decade. As a mushroom centered wellness brand - we also want to nourish your mind by using our online store as a platform for mushroom education where you will learn what mushrooms can do for you and our planet!
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PR0M0TI0N PLAN
MEAD0W’S advertising and marketing plan includes the use of media such as magazines, outdoor sinage and billboards, subway sinage, flyer and poster advertising, email newsletters and social media. We will focus on the physical, mental, and ecological benefits of mushrooms. Specifically for skincare and wellness we will focus our advertising to people ages 18-28 with an interest in new wellness trends and design aesthetic. Through the medias described, we hope to start the spread of Meadow’s mission through cities like Portland, Seattle, New York and Los Angeles. We are creating our products in a sustainable fashion and are striving to be a carbon neutral company by June 2020. We also aim for our products to be affordable and accessible to everyone. We think that getting our brand and the information we promote in the hands of the people will spark a positive mycilium movement and continue to progress our collective consciences.
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L0G0 GUIDE
[nature knows]
[nature knows]
[nature knows]
[nature knows]
[nature knows]
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SUNFL0WER #C5862D
R0B0T0 M0N0 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 0o Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9
TOAPE #D1B797
SKY #A3B8CC
R0B0T0 M0N0 Aa Bb Cc Dd Ll Mm Nn 0o Ww Xx Yy Zz
ITALIC Ee Ff Gg Hh Ii Jj Kk Pp Qq Rr Ss Tt Uu Vv - 1 2 3 4 5 6 7 8 9
RUST #AF5F28
DIGESTIVE Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn CHARC0AL #403C34
0o Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789
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STATI0NERY
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MUSHR00M CARDS
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PR0DUCTS
[S0APS] [SKINCARE] [EXTRACTS] [SUPPLEMENTS]
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S0APS
[TURKEY TAIL + CHAGA SOAP BAR] [REISHI SOAP BAR] [TURKEY TAIL SOAP BAR]
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SKINCARE
[REISHI M0ISTURIZER]
[C0RDYCEPS NIGHT CREAM]
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C0RDYCEPS FACE SERUM + CHAGA FACE SERUM
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EXTRACTS
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[REISHI EXTRACT] [LI0N’S MANE EXTRACT] [TURKEY TAIL EXTRACT]
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SUPPLEMENTS
[TURKEY TAIL SUPPLEMENT] [REISHI SUPPLEMENT] [LI0N’S MANE SUPPLEMENT]
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AD CAMPAIGN
[MAGAZINE FULL SPREAD ADVERTISEMENT]
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[MEAD0W POSTERS]
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[0UTD00R ADVERTISEMENT]
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[0UTD00R ADVERTISEMENT]
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[METR0 ADVERTISEMENT]
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[VEHICLE ADVERTISEMENT]
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P0P UP
[P0P UP SH0P INSIDE]
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[P0P UP SH0P OUTSIDE]
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WEBSITE
[MEAD0W.C0M H0MEPAGE]
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[MEAD0W.C0M FEATURED]
[MEAD0W.C0M SOCIAL + MAP]
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[MEAD0W.C0M SH0P]
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[MEAD0W.C0M PRODUCTS]
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[MEAD0W.C0M BL0G POST]
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[MEAD0W.C0M BL0G]
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[MEAD0W.C0M INF0]
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[MEAD0W.C0M C0NTACT]
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S0CIAL PAGE
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