Mission Statement The goal of Olio is to provide a place for people who share a passion for art, music, film, and skateboarding. We are focused on supporting athlete, artists and musicians – providing a means for creative individuals to come together and collectively express themselves. Olio products include skateboards, streetwear, clothing, footwear, accessories and outerwear incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. Olio’s perpetually evolving website (Olio.com) provides the most complete representation of the brand and its many diverse facets. List of Promotional Tools for Olio • Advertising • Print and Web advertising for events and magazines. • Events - gallery openings, skate demos, and art walks. • Magazines - Juxtapoz Magazine, Thrasher Magazine, Transworld Magazine, Blue Canvas Magazine, and Complex Magazine • Direct Email and mailing - Catalogs, Up Coming Events, New Artist, and Contests • Outdoor advertising, billboards and bus boards, • Broadcast advertising on radio streaming - Pandora, Rhapsody. • Twitter, Instagram, Facebook, and Google. • Marketing Collateral Produce and distribute materials such as: • brochures • newsletters • flyers • posters • web banners • stickers • wheat paste • Promotional Activities • Sponsorships for artist and skateboarders. • Special events for art walks and skate demos. • Trade Shows - Oilo product will be at a trade show attended by our target audience. Trade shows are typically one- or two- day events that allow businesses to set up exhibits or booths showcasing their products or capabilities. • Give-aways - baseball caps, skateboards, streetwear, clothing, footwear, accessories and outerwear. • Twitter, Instagram, Facebook. • Media Relations Campaign Olio will be putting up an online web show on vimeo and youtube. Here individuals can view and leave commentary on spotlighted videos. The content in most of Olio’s web videos will be featured artist painting talking about there work, or showing artist being creative. Olio’s videos will also show the process of getting the featured artist art work on to Olio products. The web videos will also showcase the talent of Olio’s sponsored athletes.
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- i got started doing art through graffiti and then using what i learned from graffiti in my Fine Arts classes at school. I got into graffiti because i wanted to diss some kid who wrote graffiti in me neighborhood. - Graffiti and Color and Abstract art really inspire me and influence what i do with my art, i also just like to experiment alot, with chemicals and different types of paint or ink just thrown on canvas. -hmmm... some of my achievements, um i had a solo show in martinsville at the Martinsville Studio from April to June, i sold a pretty good amount of paintings and made over 1000 bucks so i was pretty F***ing stoked. - I’ve been doing my art for probably about 2 years, i mean i’ve always drawn and liked making shit, but about two years ago I started doing stuff on canvas and actually presenting it as art. - 5 years? I couldn’t tell you. Where do i see myself in a week. - Something i want to do but i haven’t done yet..... umm... grow old, grow a beard, become a wise man. - “blowing kisses to disinterested bitches” Yoni Wolf - I havent realized that im an artist yet, im not an artist yet, i still got alot of shit to learn before i can actually call myself and “artist”
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