PASSPORT CREW
TRAVEL IN STYLE.
CONTENTS
MISSION STATEMENT
Mission Statement Logo Design
01
03
Marketing Plan Style Board Stationary
05
07
09
Storefront 11 Product Development
13
Hangtags 15 Membership Cards
16
Merch. Apparel
17
Magazine Ad 21 Website Design
22
Summer 2012 Catalog
23
Outdoor Advertising 25 Vehicle Advertising 27 Giveaway 28 Packaging 29
MISSION STATEMENT
01
The Passport Crew brand is a high-end clothing company from Ontario, Canada, which offers quality garments and accessories to males ages 16-30 years old. With each custom piece, you will be able to experience different countries from our variety of fabrics and material made from all over the world. In addition, here with the Passport Crew, we are dedicated to take you around the world and back with our different levels of memberships; the Platinum Crew Membership, Gold Crew Membership and the Silver Crew Membership. With each membership, you will have access to certain exclusive products that not all members will have access to. Each purchase will help you gain 1 point in membership towards the Platinum Crew Membership. Travel in style.
02
LOGO DESIGN
03
04
MARKETING PLAN
05
TARGET MARKET: Fashionable males who like to look good when they travel between the ages 16 and 30. TAG LINE: Travel in Style. UNIQUENESS: Experience style with the different fabrics we use from all over the world. We offer different levels of membership: Platinum Crew Membership, Gold Crew Membership, and the Silver Crew Membership. PRICE STRATEGY: Price no greater than our closest competitor, Ralph Lauren. DISTRIBUTION: High end boutiques and company website (www.PassportCrew. com) MARKETING: Ad Placements on billboards in populous business districts and shopping areas. Popular social networking sites such as Facebook, Twitter, Tumblr, and Instagram, as well as popular fashion blog sites.
06
STYLE GUIDE
07
C = 19
M = 20
Y= 56
K = 0
C = 78
M = 68
Y= 67
K = 90
TYPEFACE: CENTURY GOTHIC (BOLD)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 08
STATIONARY
TRAVEL IN STYLE.
DOMINICQUE ROBINSON OWNER
PHONE: (604) 568-5130 CELL: (604) 388-5478 2012 FLYEST DRIVE ONTARIO, CANADA 91342 EMAIL: THECREW@PASSPORTCREW.COM
PHONE: (604) 568-5130 CELL: (604) 388-5478 2012 FLYEST DRIVE ONTARIO, CANADA 91342 EMAIL: THECREW@PASSPORTCREW.COM WWW.PASSPORTCREW.COM
09
2012 FLYEST DRIVE ONTARIO, CANADA 9134
SAVE UP TO %20 ON YOUR NEXT FLIGHT WITH SELECT AIRLINES!
10
STOREFRONT
11
12
PRODUCT DEVELOPMENT
13
14
HANGTAGS
TRAVEL IN STYLE.
15
MEMBERSHIP CARDS
GOLD MEMBER
SILVER MEMBER
EXP DATE 02/15
4297 7772 7156 8753
PLATINUM MEMBER
EXP DATE 02/15
4297 7772 7156 8753
EXP DATE 02/15
4297 7772 7156 8753
16
MERCHANDISE APPAREL
17
18
19
20
MAGAZINE
21
WEBSITE
22
CATALOG
23
Limited Edition Summer Hawaiian Travel Short Sleeve
Lightweight Travel Backpack in Navy
$80.00
$60.00
Passport Crew T-shirt
$35.00
Passport Crew Travel Cap in Turquoise/Black
Passport Crew Travel Cap in Green/Black
$45.00
$45.00
Passport Crew Travel Cap in Blue/Black
Passport Crew Travel Cap in Red/Black
$45.00
$45.00
24
OUTDOOR ADVERTISING
25
26
COMPANY VEHICLE
27
GIVEAWAY
10% OFF ENTIRE PURCHASE! TRAVEL IN STYLE.
28
PACKAGING
29
30