Paper Nor Plastic by Paulina Vazquez

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The Bag That Saves The Planet


Table of Contents Mission Statement Style Guide Stationary Promotion Plan Product Online Presence




Mission Statement


P

aper Nor Plastic bags are our way of making a difference on the planet. Our bags are made of recycled, organic canvas. Each bags is made water proof by coating the inside with organic bees wax. We gather our materials from old canvas that we repurpose and our beeswax comes from local bee farms. We want to help as many issues on this planet like the endagerment of bees. So we are working close with local bee farms in order to do so. We make sure that the bees are able to reproduce and grow while allowing us to use their resources. The purpose of our bags is to reduce the plastic waste in the ocean. 10% of the profits sold of each bag will be donated to a non-profit organization to clean our oceans and save marine life. Each bag is created with love, care, and an artisitc touch. Our bag’s support local artists in which we hire these artists to illustrate their work on our canvas tote bags. Aside from our tote bags we sell small to medium produce and bulk buy canvas bags, as well as jars for storing your food. Our goal is to reduce the use of plastic and paper. Help us help our planet!




Style Guide


R: 215 G: 205 B: 195 C: 15 M: 16 Y: 20 K: 0 Pantone: 7528 CP

R: 36 G: 71 B: 97 C: 91 M: 69 Y: 41 K: 27 Pantone: 302 CP

R: 255 G: 255 B: 255 C: 0 M: 0 Y: 0 K: 0


Arial Rounded MT Bold Avenir Black Avenir Next Medium Avenir Roman



Stationary


476 523 8899

10101 Ocean Dr. Los Angeles, CA 90039

Los Angeles, CA 90039

papernorplastic@gmail.com

701 364 7777

papernorplastic.com

10101 Ocean Dr.


-10101 Ocean Dr. Los Angeles, CA 90039

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701 364 7777 476 523 8899 papernorplastic@gmail.com

papernorplastic.com

Paper Nor Plastic


PAPERNORPLASTIC.COM

PAPERNORPLASTIC.COM

PAPERNORPLASTIC.COM


Promotion


P

aper Nor Plastic will be promoting its products through outdoor and indoor advertisement. There will be ads on bus stops, buses, billboards, posters across walls, and on buildings. These ads will not only advertise our products from canvas bags to jars, but will also bring awareness to the issues plastic bags cause. Our water and marine life are being damaged and killed do to excess plastic bags that are being discraded. Paper Nor Plastic wants to make a change on our planet by ending the production of plastic goods. Our advertisement will also be eco friendly and made of recycled paper. Our campaign models will be your everyday women and men ranging the ages of 20-30. We want to focus more on younger generations since they will be the ones to live in our plastic filled future. We will as have ads on social media platforms such s instagram. We will have Pop-Up shops in cities across the U.S.. Our erchandise will be sold online and ing organic groccery stores. So let us put a stop to plastic and save our planet.








Product











Online Presence





Let’s Make Plastic Extinct


Design by Paulina Vazquez


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