Applied Branding 12:00pm Veronica Perdomo - Robles
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Table of Contents Mission Statement ....... pg.5 Marketing Plan ....... pg. 7 Logo Design ....... pg. 8 Style Guide ....... pg. 9 Stationary ....... pg. 10 Storefront ....... pg. 12 Apparel ....... pg. 13 Products ....... pg. 14 - 15 Magazine Advertising ....... pg. 16 Website ....... pg. 17 Outdoor Advertising ....... pg. Company Car ....... pg.19
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Take a Trip, to Skate world. 4
Mission Statement Trip Skateboard Shop is new apparel, and skateboard equipment shop, that offers to the youth and young adults in the Southern part of California community. Our focus is to provide apparel, decks, and more equipment in an upper scale, industrial stylish environment. Our store will embody the latest in cutting edge products and trends. We expect to be, and will strive to position ourselves as, the top retail store servicing this particular market.
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demographic:
psychographic:
• Gender: Female/Male
• Boys and Girls, who enjoy skating.
• Age: 10-30
• Middle Class - Upper Class
• Education: Currently attending the
• Maritial Status: Single, Married, Divorce.
grade level or High School Diploma • Employment: Non-Employed /Employed • Ethnicity : All
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LOgo
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style guide
C:75 M:32 Y:0 K:34
C:73 M:37 Y:0 K:0
Stengia A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10 #()$!?.
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102 Rolling Hills LN Los Angeles, CA 90015 P: (213) 516-3111 F: (213) 669-9228
Anna Robles
102 Rolling Hills Ln LOS aNGELES, ca 90015
102 Rolling Hills Ln
LOS aNGELES, ca 90015
F:(213) 516-3111 P:(213) 516-3111
www.trip.com
www.trip.com
Products
TAKE A TRIP, TO SKATE WORLD .
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Store FROnt
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Apparel
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Products
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Products
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Magazine Ad
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Website
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oUTSIDE aD
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cOMPANY cAR
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D N E E TH