about poko
10 4 mission statement
style guide
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promotion plan
Contents website
advertising
26 36
Table of logo
storefront
11 14 26 20
products
36 stationery
about poko 4
Poko is a mascot company created for children. The story chronicles the adventures and endeavors of the title character and her various friends in the fictional town of Pokoppang. Poko is an energetic puppy who loves to be with friends, she lives in a shoe with her pet bug, Chameleon. Poko works at a supermarket as a cashier with her coworker Loopy, her favorite pastimes include driving her red car and eating mangoes. Poko will be physical stores that sell stuffed animals, enamel pins, and stationery in select locations within California. Retailers who are interested will be able to sell our product line at their stores worldwide. The products will be marketed predominantly towards children with the exceptional merchandise for teens and older.
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mission statement
mission statement 10
Poko is a mascot company created for children. Poko will be physical stores that sell stuffed animals, enamel pins, and stationery in select locations within California. Retailers who are interested will be able to sell our product line at their stores worldwide. The products will be marketed predominantly towards children with the exceptional merchandise for teens and older.
promotion plan
Poko is a children’s product. We intend to have a collaboration with Apple & Eve 100% juice boxes featuring Poko. Poko and friends will have billboards, and be apart of the Macy’s Thanksgiving Parade as a balloon for children to enjoy. We will also have social media outlets such as Twitter, Instagram, and Facebook for parents and children to keep track of. In order to attract customers we will regularly offer photo events at our stores in California for families to take pictures of their children. Poko will also offer stamp cards, for every $5 of your purchase customers will receive stamps. If you receive 30 stamps you are able to receive a free Poko gift.
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Welcome to Pokoppang Town!
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logo
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style guide
Fredoka One ABCDEFGHI JKLMNOPQR STUVWXYZ
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stationery
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storefront
Poko retail store at Westfield Santa Anita, Arcadia
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Poko retail store at Puente Hills Mall, Rowland Heights
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products
Poko plush
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Poko complete play set
Poko mini set
Poko soup toy
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Poppy Plush
Loopy Plush
Poko tote
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Poko orange tote
Poko pencil case
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Poko Punch
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website
Poko Store Website
advertising
Poko at the Macy’s Thanksgiving Parade
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Poko at the HBO building
Thank you! 38