Prickly Pair
table of contents
7 ... mission & promo 11 .. design elements 17 ............ stationary 23 ...... ad campaign 33 ....... store design 41 ............ products
mission statement Send a pear, grow a pair. That’s what Prickly Pair is all about. We help our customers send love, happiness, and joy to anyone in the United States, all while helping a great cause. What cause you ask? The drought. Prickly Pair was founded is Los Angeles, CA. California’s drought is heavily affecting millions and making a lot of people go green. Just like us. As we mentioned, whenever someone sends a “Prickly Pair Box”, they are not only providing someone with a cactii that they can plant, but for every 1 cactii sent, Prickly Pair will plant 2 more around our community.
7
promotional plan Prickly Pair’s promo plan is simple. We want people to become aware of our brand with a very simple and affective ad campaign. Our first ad campaign is basically teaser ads that feature our brand’s logo. It’s sort of a hint to what our company is and these ads will really grab people’s attention. They will be followed by shots of our cactii, with our slogan, “Send a pear, grow a pair.” We will advertise on billboards, bus stops, subways, street posters, catalogs, and magazines, newspapers, airports, buses, street displays, and websites.
design elements
11
Prickly Pair
R = 243, G = 232, B = 214
R = 119, G = 46, B = 77
R = 176, G = 178, B = 95
Black
moon flower
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prickly pair pattern
cactus version 1
cactus version 2
stationary
17
advertising
23
store design
33
exterior The exterior of Prickly Pair gives off a very warm earthy vibe. The exterior is very modern and simplistic. Wood paneling covers most of the exterior along with large glass windows and doors. Also along the sides of our exterior are very large decals of the cactus from our logo along with a various of a different cactus. As you can see the exterior has plenty of advertising space above it with the large billboard as well.
cactologists Our very own “Cactologists” can help assist you find the perfect cactus for your own personal self, or to find the perfect cactus to put in a “Prickly Pear Box”, which can be sent to anyone in the U.S.
interior The interior of Prickly Pair feels just like a indoor cactii green room. Our customers can come inside and can meet one of our very own “Cactologists”. Our “Cactologists” can help put together your own “Prickly Pair Box”, which you can send to anyone in U.S. The box will include various goods, but also a miniature cactus which you can actually pick from a variety of different cactii that we have
available. The “Prickly Pair Box� is just one thing you can do at our stores. You can also learn about the many ways cactus are useful for. We have special booklets that have different ways you can use cactus. Also we offer various different booklets ranging from how to care for cactii and tips on how to grow your own cactii garden. Our customers can also look a variety of our different merchandise that you can purchase. They range from mini cactii, mugs, cases, and tote bags.
products
41
urban outfitters Prickly Pair will proudly partner with the company, Urban Outfitters to collabrate on a variety of products, The products will range from cards, shirts, socks, novelties, and various cacti. We feel like partnering with such an eco-friendly well established company would be perfect. Urban Outfitters aesthetic fits very well into our demographic. A portion of all the sales will go to planting drought resistant cactii all over the U.S.