TABLE OF CONTENTS Mission Statement Style Guide Promotion Plan Products Stationary Tags Bags and Packaging Clothing Accessories Store Advertisement Media
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MISSION STATEMENT 04
SAHLT SWIMWEAR Sahlt is a sustainable swimwear line that offers comfortable styles with the highest quality fabrics. Everything is made from 100% recycled material and a portion of profits goes towards preserving and bringing clean water to coral reefs around the world. We want every girl to feel confident and beautiful when wearing Sahlt Swimwear which is why we have so many unique styles that are inclusive to women of all different shapes, sizes, and colors.
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STYLEGUIDE
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PROMOTION PLAN
Advertisement is done primarily through the use of social media. Instagram, snap chat and facebook allow us to connect directly with the consumers and receive instant feedback. Influencers allow for the brand to grow and reach a larger audience. Campaigns and seasonal promotions will be advertised on large billboards, signs, and posters throughout multiple different cities.
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TOPS
CLASSIC
WILD
MINIMAL
Inspired by the every-day look. A flattering style that can be worn everywhere.
A fun and playful style that suites any vacation. Still in the classic style for the best comfort.
A girly and minimal style that everyone loves. Inspired by spring colors.
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BOTTOMS
CONTEMPORARY
BASIC
PLAYFUL
These bottoms offer a modest look while remaining extremely flattering.
A classic style that can be worn on all occasions. Made for every body type.
Our most cheeky style that allows for full movement in any activity.
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STATIONARY
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TAGS
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BAGS AND PACKAGING
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CLOTHING
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TOTE BAG All profits made from the tote bags go towards organizations fighting to protect and preserve coral reefs. Made with 100% recycled material. Perfect for the beach, shopping, and everyday use.
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PRODUCT
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STORE The store is inspired by the gold coast of Australia and combines boho design with modern architecture. Sahlt Swimwear is also carried at many other large retailers such as Barneys, Nordstrom and Sax Fifth Ave.
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STORE
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BUILDING
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ADVERTISEMENT
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MEDIA INSTAGRAM Marketing is Primarily done through the use of Instagram and other social media platforms such as facebook, Snapchat, and Twitter. Instagram allows us to have direct contact with the consumer and receive feedback instantly.
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