reclaimed. pg. 1
reclaimed.
pg. 5
table of contents
08
mission statement
10
promotional plan
12
style guide
16
stationary
18
space
20
environmental graphics
24
products
35
ad campaign
mission statement
Growing up with a single mother working two jobs money was always tight, and furniture was never something we could splurge on. I remember as a little girl my mom would always bring home recycled furniture from the alleyways by our hours or the thrift store nearby and together we would work to fix them up and make them a part of our home. To me, that is what reclaimed means not only recycling an old piece and making it new again but being able to re-claim it as your own. To this day the only furniture I care about is not the pricey pieces we got as we grew older, it is the old worn piece that I look at and know its story. At reclaim, we don’t just sell beautiful pieces but we sell furniture that has history. We believe in making people happy while also saving our planet, so being able to recycle furniture to better people’s homes is the best service we could offer. We love what we create and hope you do too!
pg. 9
promotional plan
In efforts to better the environment while also making this world a more beautiful place to live in all of our reclaimed pieces will have recycled sales tag that are biodegradable in garden soil. We will also use the same recycled paper for all advertising and will pattern with local craftsmen, furniture stores and flee matters to have access to their scrap pieces in exchange for credit on the tags, so that you know exactly were every piece of your furniture came from. Lastly we would also sponsor charity events in effort to help make this world a better place while also creating name recognition for our company.
pg. 11
style guide
pg. 13
bodoni bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#ef6323
#a57f69 #100708 #bdd7cd
#3b150a
#57250e
#c18454 #a8995d #f3d069
#d8c8ba
#bea086
#a56c3a
#c07380
#735245
#d8b7a2
pg. 15
stationary
pg. 17
pg. 19
space
pg. 21
pg. 23
environmental graphics
pg. 25
pg. 27
pg. 29
products pg. 31
Reupholstered Love Seat
pg. 33
Vintage 1978 Wall Clock
Refurbished Antique Dresser
Unique Frankin Chair
pg. 35
ad campaign
pg. 37
pg. 39
pg. 41