Table of Contents
Mission Statement Logo Design Style Sheet Promotional Plan Stationary Promotional Items & Camp Culture
Mission Statement
Camp Ellsworth is a summer camp for youth, aiming to keep kids happy and healthy. Our camp is situated along the central coast of Maine, near both Acadia National Park and Bar Harbor. Our camp is a fully inclusive experience, providing room/borad, meals, activities, and both male and female counselors. We hope to see your children here at Camp Ellsworth!
Logo Design
For the logo, I wanted to create an AllAmerican feeling ‘camp crest’ using lobster buoys as the main visual elements to represent the nature and location of the camp.
Style Sheet C: 100% M: 100% Y: 25% K: 25%
C: 15% M: 100% Y: 90% K: 10%
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Pantone: 273 C
Pantone: 1795 C
Katahdin Round Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Promotional Plan
Camp Ellsworth plans to promote itself through widely used mediums such as billboards, magazines, internet ads, and social media. Our camp is family friendly and we strive to make it as welcoming to the youth as possible. To ensure that we are helping our own community, we will advertise locally through the use of newspapers and street advertisements. Ellsworth will also brand our camp through the use of items such as t-shirts, stationary, mugs, backpacks, sports equipment, and other memorabilia items.
Stationary