MIRIAMI
CONTENTS
MISSION
5
PROMOTION
7
LOGO DESIGN
9
STYLE SHEET
11
STATIONERY
12-15
STORE FRONT
16
STORE INTERIOR
18
LOOKBOOK
20-25
PRODUCT DISPLAY
26-31
ADVERTISING
32-43
TECHNOLOGY
44-47
MERCHANDISE
48-55
MISSION
Miriami is a luxury jewelry company dedicated to creating beautiful special occasion jewelry. Intended to be first worn as a hairpin in a wedding, or any other special occasion, all Miriami jewelry have uniquely designed clasps which allow the pieces to be worn in myriad ways for everyday use. Miriami aims to adorn women with beautiful, high-quality jewels to be worn on her special day, and every day after.
5
PROMOTION
In addition to one flagship store in Chicago, Miriami will be retailed at fine jewelry and department stores, including Neiman Marcus, Barney’s New York, Bergdorf Goodman, and Nordstrom. Miriami will advertise in fashion and bridal publications including Vogue, Vogue Wedding, Elle, InStyle, Harper’s Bazaar, The Knot, Brides, Minnesota Brides, Chicago Bride, Modern Bride, and Modern Luxury. Miriami will also advertise at airports and train stations in order to take advantage of the high-volumes of people who travel through, and wait extensively at, these locations every day. Miriami will produce seasonal look books, highlighting the current styles and product offerings, to be distributed to retailers and customers alike. The Miriami website will feature the season’s look book and will also house a blog showcasing Miriami jewelry as it is featured within the press and social media. Miriami will also operate Instagram and Facebook accounts to further showcase press coverage and new product offerings.
7
LOGO DESIGN
9
STYLE SHEET
MIRIAMI
PANTONE SILVER C
MONTSERRAT REGULAR
ABCDEFGHIJKLMN OPQRSTUVWXYZ
11
STATIONERY
13
15
STORE FRONT
17
STORE INTERIOR
19
LOOKBOOK
21
23
25
PRODUCT DISPLAY
27
29
31
ADVERTISING
33
35
37
39
41
43
TECHNOLOGY
45
47
MERCHANDISE
49
51
53
55
THANK YOU
57