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LY D I A B E A U T Y

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BEAUTY.

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TA B L E O F C O N T E N T S MISSION STATEMENT LOGO STYLEGUIDE STATIONARY PRODUCTS MERCHANDISE PACKAGE DESIGN LOCATION TECHNOLOGY ADVERTISING

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MISSION

Lydia Beauty redefines beauty. Our goal is to change the way people apply makeup through the use

of form and application. With scientifically advanced formulas Lydia Beauty provides products that stand the test of time. We want to empower our customers to make their own statement. Lydia is made for the person on the go who wants to express their creativity and individuality. Beauty, redefined.

PROMOTION

Lydia Beauty will be located in New York, the hub of all things beauty and fashion. We focus on the

now, and enable people to be on the go while still looking their best. We will be advertised in fashion and beauty magazines such as Vogue, Allure, W, and V. Our products can be bought through our website or on our partners such as Sephora, Nordstroms, or Ulta. We have a strong passion for helping others. Cancer paitents really have it hard due to appearance changes in hair, skin texture, and lip dryness. Because of this Lydia Beauty will give free promotional boxes with a full set of make-up to patients with serious illnesses such as cancer, HIV/AIDS, etc. Lydia Beauty will also have limited edition products. These products will feature new colors, shades, sets, and packaging. These limited edition products would be realeased during special times of the year, like the holiday season.

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S E C O N D A R Y

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L O G O

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STAT IO N A RY

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S TAT I O N A R Y

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L OC AT I O N

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A TUYT Y L YLDY IDAI AB EBAE U

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C O U N T E R

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S T O R E F R O N T

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I N T E R I O R

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I N T E R I O R

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PRODUCTS

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A TUYT Y L YLDY IDAI AB EBAE U

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THE

PEN SYSTEM

THE FACE PEN

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THE SPOT PEN

LYDIA Beauty’s Signature line is the “PEN” system. The PEN system is made for people on the go. Its Pen shaped form factor makes it easy to take out, and easily fits inside any makeup bag. The pens bristles are made of synthetic material making them more hygenic than natural fibers. It is formulated with Hyaluronic acid which aids in moisture and is an all natural anti-aging ingridient.

The pens is incased in an aluminum barrel making it one of the most durable makeup products in the market.

THE EYE PEN

THE LIP PEN

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B L U S H E R

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S H A D E

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I L L U M I N A T E

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MERCHANDISE

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PA C K A G I N G

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S H O P P I N G

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B A G S

P A C K A G I N G

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C O M P A N Y

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V E H I C L E

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S E D A N

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ADVERTISING

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TECHNOLOGY

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D E S I G N E D B Y: A L E X A N D E R R I V E R A

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