Table of Contents
& Mission Statement.......... Promotion Plan............. Logo Design................ Our Cafe................... Menu....................... Place Settings............. Maud’s Doggie Bags......... Advertising................ Promotional Items.......... Website.................... Gift Shop.................. Giving Back................
Mission Statement
Dearest Friends, Our menu is based off the theory of our friendshiptogether we’re better. We pair a wide variety of desserts with teas, cocoas, and coffees that bring out unique flavors and new sides to both the desserts and the beverages. Try a spiced cider with a dark chocolate coconut bar or a white mint hot chocolate with a piece of our divine pound cake (Maud’s favorite). Select from one of our specially paired desserts or let us help you invent your own! Whether you enjoy a sweet treat or a fruit filled delight, there is a pairing for you. So come make memories with the people who make you better, and enjoy a new take on dessert pairing. Love always,
Baxter
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Maud
Together We’re Better
Promotion Plan Together We’re Better
Advertising:
Baxter and Maud will advertise in a variety of local places including billboards, bus stops, and magazines. The magazine types that Baxter and Maud will focus on include cooking magazines and travel magazines featuring San Diego.
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Together We’re Better Events:
Baxter and Maud will also put out a Groupon featuring a bakery lesson from our famous bakery chef. In the lesson, they will learn to bake one of Baxter and Maud’s specialty desserts and the principals behind creating a great pairing that is better together.
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Before opening, the café host an event where people can sample bite size bakery items and mini beverage samples. The attendees will be local restaurant owners, magazine writers, and local influencers. The chef will present each sample and talk about the principals of creating a good pairing. At the end of the event, each attendee will submit a ‘perfect pair’ of a bakery item and beverage that are better together and a name for the pair. One winner will be selected and their pair will be featured on the menu.
Giveaways:
Baxter and Maud will give away note cards featuring our advertising during the first five months of opening.
Contests:
Baxter and Maud will host a contest for customers to submit photos of themselves with their fourlegged best friend. The winner will be featured in Baxter and Maud’s ‘together we’re better’ ads and notecards. They will also be awarded a gift card to Baxter and Maud as well as a donation in their name to the Humane Society.
Logo Design
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Courier New - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Savoye LET abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Mona Lisa Solid ITC TT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Website/mobile
Our Cafe
Menu
Place Settings
Maud’s Doggie Bags
Advertising
Promotional Items
Website
Gift Shop
Giving Back
Giving Back: Baxter and Maud will host a taste testing event bi-annually. Customers will be able to select four pairs to sample for a base price. All proceeds from the event will be donated to Baxter and Maud’s favorite charity, the Humane Society.
Thank You!