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Royal Coffee Roasters
TABLE OF CONTENTS Mission Statement Style Guide Products Store Advertising Website
WHO WE ARE It is possible to taste the volcanic lava from Sumatra and to smell the spice fields of India. There is no better way to travel the world than through a passion for coffee. Exploring the culture, history, and region through a Serving ultra-fresh finely roasted coffee culinary lens.
beans is not enough. Far too many great Royal Coffee Roasters is preparedbeans to take on that getyou destroyed at journey. the handsRoasting of poor meticulously sourced coffee beansequipment, and serving them ultra-fresh not flawed technique, andisantiquate enough. Far too many great beanscoffee get destroyed at the hands oftopoor storage dispensers. Brewing put it equipment, flawed technique, inadequate simply is astorage science, dispensers. and continuesBrewing to be to put it simply is both a science and art, and continues to be underestimated underestimated in the coffee industry. Royal in the coffee industry. Royal Coffee Roasters, is a 100% single-cup craft brew Coffee Roasters, 100%craft. single-cup craft coffeehouse, designed and constructed as a nodistoa the We make coffeehouse located in Orange amazing coffee the way we think itbrew should be made. Full stop. OurCounty way may California, designed andcoffee constructed as a nod not be for everyone, and that’s okay: we’re not making for everyone... to quality, and freshness. we’re making coffee for you. For those whocraftsmanship value craftsmanship and quality over convenience and cost.
STYLE GUIDE The Royal Coffee Roasters logo was design to reflect the elegant feeling you get when tasting our coffee. The logo is made to represent an abstract modern crest or seal. With its geometric and symmetrical appearance states what Royal Coffee Roasters prides themselves in, the seriousness and sophistication of the coffee we produce and sell. The contrasting use of red-orange and dark gray against the off-white background making the capital R’s stand out and give the logo strength and confidence that the royalty persona conveys. These color were specifically chosen to give our logo a boldness and roasted feeling similar to what you experince when tasting our coffee. The stationary emulates the warmness of the Royal Coffee Roasters. The paper having a brown texture giving the handcrafted look, that you see in our company and product. That combined with our logo, and adding the dark brown relating to the dark roast that you see in each cup of coffee we serve.
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Royal Coffee Roasters
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PRODUCTS Royal Coffee Roasters’ products are sold both in store and online. You can choose your favorite coffee flavors, our custom Royal Roasters equipment used by own baristas including our limited editon espresso tamper and merchandise; from our unisex t-shirt and a one of a kind leather keychain. Also selling a coffee lovers kit which includes a Aeropress, filter, a 12oz bag of coffee, a Porlex mini hand grinder, and an AWS digital scale. The bag itself is all leather hand sewn and riveted by Teranishi Handcrafted using all brass hardware, is for the ultimate Royal Coffee Roasters’ fan. Royal Coffee Roasters sells custom coffee supplies and brand name products. From grinders to filters, and pour over brewers. We have everything for you, coffee fanatic who love to brew at home.
Royal Recycling Project One to-go cup a day for a year can create one ton of waste, and clear 30 miles of forest. People are not going to stop buying coffee, even at the knowledge of this fact. So, what’s the solution? We at Royal Coffee Roasters have come up an idea that we believe will help reduce the carbon footprint of to-go cups. Enter the Royal Recycling project a reinvented biodegradable to-go cup with a protector ring that is implanted with seeds. The concept was introduced by Royal Coffee Roaster Headquarters, Our customers can choose from either basil, thyme, rosemay or rocket seeds. Here’s how it works:
STORE The Royal Coffee Roaster’s storefronts is a large open space giving you a comfortable setting when you enjoy a cup of coffee or five. Located all along the west coast in Orange County, San Francisco, Portland, and Seattle. Each store is radically designed steampunk-themed coffee shop. Considering the form factor of espresso machines and coffee roasters to be somewhat similar to the Victorian futuristic fantasy style found in the aesthetic of steampunk. Personifing Royal Coffee Roaster’s expertise at roasting the very best coffee by offering a perfectly executed shop. Every inch of the coffee shop is packed with visual candy from large saw-blade tabletops to beautiful overstuffed booths and an ornate array of coffee making equipment that looks very complex. We have also loaded our space with vintage typewriters, Singer sewing machines, and old candlestick telephones. No part of our store wasn’t carefully thought out. The design even extends to the restrooms which have exposed copper pipes, old extending mirrors and victorian tap levers.
ADVERTISING Royal Coffee Roasters wants to spread the word of our luxurious coffee. We utilize outdoor, printed advertising. You can find our ads in such magazines as Esquire, GQ and also local circulators such as OC Weekly and Portland Mercury. We also have our Royal Coffee Roasters truck to help farther promotion of our coffee. Our ads play off our slogan “Luxury in Every Cup” several ads show the care we put into every one of our drinks. The ads show our beans at their infancy of production right up the pouring in our cups. We want people to know we take our coffee seriously from beginning to end.
WEBSITE Partnered with our storefront, customers can visit our website and get the latest on the updates on the Royal Coffee Roasters company. On our website you can purchase all of our products that we have in the store The website is made with the customers needs in mind, designed with simplicity and easy navigation, and have all your coffee questions answered. Here you can purchase everything for your at home brewing needs. We are iphone friendly too. The Royal Coffee Roasters application allows you to view the current coffee offerings. Additionally, you are given step-by-step instructional illustrations and descriptions for preparing coffee on multiple brewing devices. An integrated brewing timer with alerts ensures that your coffee will be perfect every time. Share coffees with your friends via email or Facebook or leave feedback about coffees for others to view. Directions, information and maps about our locations will help you to find the best place to grab a cup of coffee on the go.
Thanks a Latte.