South Bay Brewing - Trevor Coleman

M ISSION STAT E ME N T

STYL E S H E E T

PR O D U CT D EVE LO PM E N T

PROM OT ION PL A N

STATI O N ARY

M E R C HAN D I SI N G APPA R E L

LOGO D E S IG N

B R EWE RY

FU L L PAG E AD

WE B S IT E DE S IG N SO C IA L ME DIA

CO M APNY VE H I CAL D E SI G N PR O D U CT D I S PL AY

OUT DOO R A DVE RT IS IN G

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OUR MISSION at South Bay Brewing Company. We aim to create great tasting unique beers for our local community to enjoy in a fun filled environment.

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O

ur Target customers would be local men and women ages 21-55. Our customers live in Southern California. Primarily in Torrance, Palos Verdes, Manhattan Beach, El Segundo, San Pedro and Redondo Beach. Our beers will range from $6.50 for a draft pint to $22 for a draft pitcher. We will also sell 6, 12, 24 pack cans. To build our community of beer lovers we will have a loyalty program. To join our loyalty program a new member will be asked to provide their email and phone number to create an account and start earning points. We will use these emails to create an email campaign to promote our events. We will be active daily on social media (Facebook, Instagram, twitter.) We will use social media to promote our deals and promotional nights such as, Karaoke, Trivia and Game night. We will also use it to promote near beers and our events we hold every quarter like beach clean ups and other environmentally friendly events. These events will also be used to promote our brand and community, by having free merchandise giveaways and 20% off coupons for participants. We will also be actively looking for local community fundraisers that we can hold at our brewery to help promote the feeling of community amongst our loyal beer lovers.

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Robinson Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*()-_=+[];:’”,./?``

Montserrat Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 !@#$%&*()-_=+[];:’ ”,. /?``

#CB9866 #CC6666 #996699 #FFCD34 #6699CC #6FC067 c-20 m-41 y-67 k-1

c-16 m-72 y-54 k-2

c-44 m-69 y-14 k-0

c-0 m-19 y-89 k-0

c-60 m-31 y-3 k-0

c-59 m-0 y-80 k-0

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Hazy ipa

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SOUTH BAY BREWING COMPANY

ABV.

8.24

PILSNER