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WHAT IS AEROPONICS? A plant-cultivation technique in which the roots hang suspended in the air while nutrient solution is delivered to them in the form of a fine mist.
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TABLE OF CONTENTS Mission Statement Promotional Plan Logo Style Sheet Stationary The Process Products Branding Advertising Website & Social Media Promo Offer
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IMAGE
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MISSION
MISSION STATEMENT We grow delicious, nutritious leafy greens and herbs without sunlight, soil, or pesticides. Our crops get the perfect amount of moisture and nutrients misted directly onto their roots in a completely controlled environment. AeroRoots is on a mission to transform agriculture by farming locally. We do this by building, owning and operating indoor vertical farms that grow safe, nutritious food in a way that is respectful to the planet and the communities in which we grow. We have a desire to grow food in the same communities where it’s consumed that’s fresher, tastier, and better for the environment.
MISSION
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PROMO
PROMO PLAN The typical customer lives a healthy lifestyle with nutritious eating habits and are educated or open to the idea of eating delicious, nutritious, leafy greens and herbs. They know the importance of eating healthy and want to provide nourishment for themselves and their family. Our goal is to prove that eating healthy tastes good and it can be grown right in your community. Not only do we want to provide nutritious meals for your family, but we want to educate and show the community that vertical farming can be beneficial. In order to live an active, fulfilled life, you must feed your body well and with Aeroroots, you can do that. We plan to develop a strong following and loyal customer by providing consistent nutrition to the community.
There are a few main ways we plan on accomplishing our goals. One is to have speakers about Aeroponics and how the system works as well as classes where you can learn how to grow your own leafy greens. We will be doing tours at our facility in downtown Los Angeles where the production happens. Each tour member will receive a coupon for one free Aeroroots product at Whole Foods Market. We will advertise in local magazines, newspapers, billboards and street advertising, as well as through social media like Facebook and Instagram. Aeroroots will also have a take home aeroponic system called Tower Garden where you can grow your own leafy greens right on your balcony! It’s that easy! Our future goals are to be involved in various communities around the United States where we provide to locals who love nutritious deliciousness leafy greens and herbs. By being involved in these communities and providing nutritious food, we strive to help people live to their full potential.
PROMO
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LOGO
CMYK 100,0,0,0
CMYK 25,25,40,0
RGB 0,174,239
RGB 194,181,155
HEX #00aeef
HEX #c2b59b
CMYK 68,0,100,0
CMYK 54,4,100,0
CMYK 46,0,100,53
RGB 89,185, 71
RGB 132,188,65
RGB 78,113,28
HEX #59b947
HEX #84bc41
HEX #4e711c
CMYK 54,2,10,0
CMYK 80,41,6,0
CMYK 97,76,2,1
RGB RGB 105,198,222 48,130,187 HEX #69c6de
HEX #3082bb
RGB 10,83,161 HEX #0a53a1
Goodtimes Aa Bb Cc DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ 1234567890 AVENIR BOOK Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
STYLE SHEET
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STATIONARY
STATIONARY
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INTERIOR FACILITY
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THE PROCESS
THE PROCESS
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THE PROCESS
THE PROCESS
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THE PROCESS
THE PROCESS
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PRODUCTS
PRODUCTS
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BRANDING
BRANDING
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BRANDING
SOCIAL MEDIA
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BRANDING
BRANDING
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ADVERTISING
ADVERTISING
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ADVERTISING
ADVERTISING
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ADVERTISING
ADVERTISING
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WEBSITE
SOCIAL MEDIA
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PROMO OFFER
PROMO OFFER
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PROMO OFFER
PROMO OFFER
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GROW LOCAL
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EAT HEALTHY
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